Karen Freberg

SEPTEMBER 20, 2021

Back in 2011, the industry was talking about influencers – but academia? The one I am talking about focused on exploring the personality traits of social media influencers, which was eventually published in Public Relations Review. This study was rejected by several journals and conferences before it was finally published.

Measurement 83

Measurement Study Conference Industry 83

Waxing UnLyrical

OCTOBER 14, 2011

tomorrow, for PRSA’s 2011 International Conference. I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. Measurement is not tough. I thought not.

Measurement 69

Measurement Conference Case Study Meeting 69

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Stephen Waddington

JANUARY 10, 2019

A study by researchers at John Hopkins University in Baltimore in 2011 (opens as a PDF) found results consistent with other data such as Google Flu Trends, a service that predicts influenza based on search data. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Onclusive

MARCH 19, 2019

The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. For more information or to apply for this role please contact jobs@onclusive.com.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Measurement 42

Measurement Blogging Tourism Twitter 42

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. About Onclusive.

Software 150

Software Analytics Data Technology 150

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Onclusive

MARCH 19, 2019

Onclusive developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Measurement 150

Measurement Engineering Data Content Marketing 150

Agility PR Solutions

OCTOBER 16, 2019

You name it, Major League Baseball measures it. Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in recent […]. Launch angle. Exit velocity. Wins above replacement (WAR). The same goes for social media marketers. Organic reach.

Analytics 60

Analytics Data Marketing Measurement 60

Onclusive

DECEMBER 17, 2018

AirPR developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Related articles. read more.

Data 120

Data Media Instagram Crisis 120

wiredPRworks

NOVEMBER 13, 2021

Today, on World Kindness Day, I remembered this post from 2011. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once a boy, coaxing a mom to overcome her trepidation to explore nature and life without boundaries. This is one of them.

Course 105

Course Measurement Data Writing 105

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Web 78

Web Crisis Data Trends 78

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Deirdre Breakenridge

MAY 1, 2017

Since the conception of SocialLIVE, our network of followers clients and “fans” has expanded and we regularly and consistently measure who we are reaching and the rate of engagement on our videos. In 2011, the two paired to create and successfully grow Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

NewsWhip

MARCH 16, 2020

They must give their audiences, employees, and the public good explanations of what this coronavirus is, how it’s spreading, and what measures different groups are taking or should take. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Report 88

Report Analysis Data Software 88

Deirdre Breakenridge

JUNE 13, 2016

The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. If we don’t know what outcomes we are hoping to achieve, then we can never truly measure our success. What’s your vision for NISM going forward?

Social Media 0

Social Media Education Media Training 0

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

MARCH 26, 2012

What’s measurable? The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 102

Case Study Internal International Study 102

Doctor Spin

JANUARY 16, 2024

“The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Source: Journal of Professional Communication 9 Grunig, J. Public relations excellence 2010. Journal of Professional Communication, 1. link] The result?

Wikipedia 52

Wikipedia Film Groups Journalism 52

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. And till then, happy measuring! So the chat was a community chat or, as I like to call them, a fireside chat. We talked about: 1. That’s pretty cool, isn’t it?! See you then? Image: Ktow via Flickr, CC 2.0. MeasurePR Enters 2012.

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Alexa and SeoMoz also were mentioned.

Community 67

Community Measurement Analytics Trends 67

Waxing UnLyrical

JANUARY 4, 2011

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Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Some of my favorite collaborations over the years include: Colorado Ski Association (2011). General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Solo PR Pro

JUNE 6, 2017

However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. This year’s report highlighted that the severity of cyber threats is rising with 10MM+ identities Exposed in 15 Breaches in 2011 compared to 11 in 2014.

Trends 49

Trends Mobile Video B2C 49