Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 The reality, in fact, is that there’s a big difference between them. billion by 2015.

Advertising 88

Advertising Advertising Television Report 88

5W PR

JULY 6, 2019

A rebrand might be all you need to wipe the slate clean and have a fresh start with consumers. If people don’t like your brand, you might just need a simple logo change and adjustment of your marketing strategy. Of course, the success of the rebrand will depend on the severity of the incident. Your Branding is Outdated.

Television 60

Television Travel Consumer Brand 60

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.”

Technology 123

Technology Publicity Software Print 123

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Cision

JULY 19, 2016

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

Real Estate 120

Real Estate Agriculture Local Technology 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Q: Cutting through the clutter” is one of the core aspects of content marketing.

Interviews 79

Interviews Media Content Marketing Facebook 79

NewsWhip

FEBRUARY 19, 2021

Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. For live video to succeed, it has to offer something consumers can’t get anywhere else.

Travel 144

Travel Video Industry Tourism 144

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? A Content Marketing Thanksgiving Feast with All The Fixings. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming.

Community 70

Community Facebook Resources Web 70

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload occurs when you try to consume too much knowledge or data at once. Godin wrote this in 2010 , but it may be even more true today. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. User Expectations.

Video 58

Video Instagram YouTube Creativity 58

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010.

Software 115

Software Tools Publicity System 115

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. Instagram reels ).

Video 52

Video Instagram YouTube Creativity 52

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. It’s complicated.

Viral 102

Viral Advertising Advertising Study 102

PRSay

MAY 6, 2016

In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: February 2010-end 2010. Barbie Gets Smart.

Engineering 22

Engineering Education Retail YouTube 22

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: What has changed about your Twitter strategy since you joined in 2010? There’s a lot of response to the “peak behind the curtain” method that consumers like from ad shoots.

Instagram 120

Instagram YouTube Twitter Social Media 120

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. But there are 250 million consumers over the age of 14 in the US. consumers will not be using Facebook today… but most of them will be watching TV. Cartoon: HubSpot via Flickr, CC 2.0. Now they say 700 billion minutes per month.

Social Media 85

Social Media How To Mobile Media 85

Waxing UnLyrical

JUNE 27, 2012

According to a Mckinsey report , social media enables a consumer’s decision-making journey. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey.

Social Media 91

Social Media Media Facebook YouTube 91

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Is Yours a Signature of Excellence?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# How to be happy in business , from What Consumes Me. Wanna Subscribe?

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. From: Chris Stanley Sent: Thu, March 18, 2010 6:02:45 AM Subject: Blinds Chalet Introduces ''Ask a Design Consultant Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program. Dude, blinds?

Pitching 43

Pitching Blogging Customer Service Software 43

Waxing UnLyrical

JANUARY 1, 2011

In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team. I put off a lot of medical stuff in 2010, either because I was too tired to deal with routine doctor visits, or because I was “too busy.&# Pay more attention to wellness. Shall We Tweet?

Measurement 42

Measurement Blogging Tourism Twitter 42