5W PR

AUGUST 29, 2018

That news, in and of itself, would have been devastating, but the fact that the company waited several months to announce the breach enraged consumers who had no idea their data had been at risk since the spring. We all remember the 2010 BP oil spill. Equifax faced a no-win situation with the breach.

Crisis 88

Crisis Data Consumer Agency 88

5W PR

JULY 6, 2019

A rebrand might be all you need to wipe the slate clean and have a fresh start with consumers. By making your brand distinct once more, you will almost instantly be more visible to consumers who might currently be struggling to differentiate between competitors. Your Branding is Outdated.

Television 60

Television Travel Consumer Brand 60

5W PR

NOVEMBER 20, 2019

IBIS World, a media research firm, says PR spending in 2010 was $9.73 The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. billion and forecasts it will increase to $12.82 billion by 2015. billion a year in the U.S.

Advertising 88

Advertising Advertising Television Report 88

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. Effective, ongoing measurement — which starts with establishing a baseline before a communications program even begins — is essential to ensure that our work has an impact, she said.

Measurement 170

Measurement Communications Banking Survey 170

Stephen Waddington

FEBRUARY 19, 2020

As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. The internet lost its sense of humour some time around 2010 but that’s another story. We’d also welcome thoughts on the role of mothers in the underwear buying journey. Competition Skidz is entering a competitive market.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. Most brands want to build trust with their consumers, the foundation for any relationship. Thus, brands need to individualize efforts, forming more personal relationships with individual consumers.

Ethics 120

Ethics Consumer Leadership Groups 120

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.” The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Public relations excellence 2010. Public relations excellence 2010. link] The result?

Wikipedia 52

Wikipedia Film Groups Journalism 52

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 112

Conference Communications Storytelling Social Media 112

Cision

JULY 19, 2016

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. What has stayed the same?

Real Estate 120

Real Estate Agriculture Local Technology 120

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. Godin wrote this in 2010 , but it may be even more true today. What is information overload? It happens when you try to absorb more information than is humanly possible. More clutter isn’t free.

Pitching 53

Pitching Media Media Relations Writing 53

Critical Mention

OCTOBER 27, 2018

Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. So if a consumer is going to pay attention to your stuff in today’s world, it better have the same high quality as the top content producers. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. For live video to succeed, it has to offer something consumers can’t get anywhere else. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy.

Travel 144

Travel Video Industry Tourism 144

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Self-driving technology represents a fundamental shift in thinking at almost every level.

Meeting 78

Meeting Automotive Media Technology 78

Prohibition

JANUARY 31, 2020

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Consumers tend to trust content and recommendations from influencers, as they are seen as a third party, unbiased source and this can have an impact on people buying your products or services.

Marketing 62

Marketing Social Media Engineering Instagram 62

NewsWhip

FEBRUARY 19, 2021

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? Why: In this very personal WUL post from 2010, I take a look at what, for me, makes Thanksgiving remarkable. Image: DVIDSHUB via Flickr, CC 2.0. Are We Seeing the Slow Death of Thanksgiving? 18 Things For Which I Give Thanks.

Community 70

Community Facebook Resources Web 70

Critical Mention

JUNE 29, 2018

The 2010 Deepwater Horizon oil spill was an industrial disaster that killed 11 people, left 200 million gallons of oil in the ocean and resulted in BP paying $18.7 Consumers erupted in outrage at the ad on social media, criticizing it as racist. We all remember BP. billion in fines. How did the then BP CEO Tony Hayward respond?

Crisis 68

Crisis Customer Service Financial Video 68

Practical Law Construction

JUNE 8, 2022

The government has promoted their use over the years and, since 2010, it has mandated their use on all government projects. The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. Despite this, it is still rare to see PBAs used outside the public sector.

Banking 97

Banking Construction Government Examples 97

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He was President of the New Jersey Chapter of PRSA in 2010, and served as President of PRSA’s Pikes Peak Chapter in Colorado, in 2006.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010.

Viral 102

Viral Advertising Advertising Study 102

5W PR

OCTOBER 22, 2018

The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: February 2010-end 2010. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. Barbie Gets Smart. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land.

Study 64

Study Marketing B2B Apparel 64

Waxing UnLyrical

JUNE 27, 2012

According to a Mckinsey report , social media enables a consumer’s decision-making journey. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey.

Social Media 91

Social Media Media Facebook YouTube 91

Cision

JUNE 3, 2015

Q: What has changed about your Twitter strategy since you joined in 2010? There’s a lot of response to the “peak behind the curtain” method that consumers like from ad shoots. Want to expand your brand’s reach? Turn employees into social advocates. Click here to see how with our free tip sheet!

Instagram 120

Instagram YouTube Twitter Social Media 120

PR 20/20

OCTOBER 19, 2021

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. What’s shocking is that Instagram also has one billion monthly active users. ??*crickets*??. crickets*??.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. What’s shocking is that Instagram also has one billion monthly active users. ??*crickets*??. crickets*??.

Video 52

Video Instagram YouTube Creativity 52

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. He “held the same position at Falcon.io, a company he founded in 2010. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. But there are 250 million consumers over the age of 14 in the US. consumers will not be using Facebook today… but most of them will be watching TV. Cartoon: HubSpot via Flickr, CC 2.0. Now they say 700 billion minutes per month.

Social Media 85

Social Media How To Mobile Media 85

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. 3) Connect: beyond a media contact database. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Is Yours a Signature of Excellence?

Measurement 60

Measurement Social Media Tourism Twitter 60

Bad Pitch Blog

JULY 6, 2010

Fast forward to 2010. The more modest way to do this is to pick three outlets you consumer now to stop following and follow three new ones -- for a week. I call it the slow but sure path to irrelevancy. Let me share my prescription for avoiding irrelevancy: Try new things. Simple right? Read more here. That sure as hell paid off.

Print 44

Print Travel Education Creativity 44