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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S.

How To 62
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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

In 2010, she launched what became a Peabody Award-winning initiative, “ The Race Card Project ,” which fosters conversation among individuals about their differences. A book based on the project is out in January. I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour.

Community 171
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Read Me On BNET Watch Me In Action Book Me!

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ICON 2023 Recap: Michele Norris on Inspiring Unity and Inclusion

PRSay

Norris started The Race Card Project in 2010 as a way to make it easier for people to engage in conversation about a topic that was often complex and difficult. A book based on the project is out in January. The premise was to write a response to this prompt on a supplied postcard and mail it back: “Race. Your Story. Please Send.”

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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84
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Measurement and Evaluation in PR: The Barcelona Principles 3.0

Inbound PR

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. They were first introduced by AMEC in 2010 and recently got their third refresh. Measurement has always been a problem in PR. One such example are the Barcelona Principles.

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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.