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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We still have a number of opportunities in the works including a larger national campaign that will be sure to drive additional placements and ultimately heads in beds (aka bookings) for W Bellevue.

Meeting 68
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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We still have a number of opportunities in the works including a larger national campaign that will be sure to drive additional placements and ultimately heads in beds (aka bookings) for W Bellevue.

Meeting 60
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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. My answer was, “No. The conditions for success have changed.”.

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Reputation on social media – Comms must own it or lose it

NewsWhip

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Imagine explaining trying to explain that to a time traveller from 2010. ” -William Shakespeare, Othello.

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How September 11 Impacted PR and Email Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover on one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. 2012 Update.