article thumbnail

A New Era for Measuring Communications Campaigns

PRSay

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

article thumbnail

How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. Tell a story.

Brand 196
article thumbnail

Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 265
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 179
article thumbnail

Traditional Media: From Endangered To Extinct

Maxim Behar

A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. As discussed below, the fate of printed books will be the same as the fate of print newspapers — it will just take some more time to go all digital. It’s the same thing with printed books.