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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120
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Behind the Blog | John ‘Spartan’ Nguyen, Editor-in-Chief of Nerd Reactor

Cision

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Even “The View” is breaking comic book industry news. Nerd fare has become big business. “People in general are becoming nerdy.

Blogging 120
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation.

Brand 196
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. They might be helpful to you as you continue on your path as a blogging Grasshopper. And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference.