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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. in the business world, and particularly in Silicon Valley.”

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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results? Sales of what?

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Should we be de-prioritizing engagements in 2022?

Communications Conversations

Social media is not the same space as it was when I got started in this business in 2009. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Back then, engagements were everything. Twitter chats were popular (all engagements).

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.