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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. Media outlets are fragmented and politcized. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. dropped by 23% between 2008 and 2019.

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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image. Some have taken to Twitter to complain about the most egregious phone calls and emails.

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Book Review: A Century of Spin

Wadds Inc.

It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. Miller worked at the University of Bristol until 2021.

Ethics 105
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 113
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.