Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Journalism. Media buying. Media relations. Social media consulting. Tell us about it in the comments or on social media using #solopr. Community relations. Corporate communications. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Waxing UnLyrical

JUNE 1, 2016

I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. And btw, more people need to at least follow Gerry on social media.

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. 6) 4 Big Media Trends that have Upended PR and Marketing. Social alerts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. It was hard enough to stand out in traditional media.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. Economy Smiles at Marketing.

Mobile 60

Mobile Study Marketing Survey 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

Journalism 120

Journalism Conference Internal International 120

Mark My Words

DECEMBER 29, 2015

This exception proves the rule that it is the media that are dependent on the stars, not vice versa. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. PR can’t polish a turd. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60