Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 62

Exercises Employee Social Media Communications 62

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs has a history of authenticity, but the firm’s current ad campaign, which highlights people of color sharing what luxury means to them , comes across as artificial compared to the company’s own past social responsibility and branding, as well as to other organizations’ diversity initiatives.

Consumer 65

Consumer Retail Community Company 65

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. His reputation often preceded him, drawing in crowds based on his name alone. Risk management. These results are consistent with the amplification hypothesis.“ Tormala, Z. L., & Rucker, D. 4 Clarkson, J.

Publicity 52

Publicity eBook Ethics Resources 52

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. ” When everyone is on high alert, pulling back might seem like the safe bet in the short term.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

wiredPRworks

MAY 18, 2022

His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything ! An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Small Business 52

Small Business Social Media Radio Media 52

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. PR = Personality + Reputation . A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

JUNE 17, 2016

A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Barbara Rozgonyi leads CoryWest Media. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I became a social media professor in this decade.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. I couldn’t avoid it. Wherever I went, there it was. Kind of like a doppelgänger, but much, much nicer. Donna’s done some pretty amazing things: not only does she have a Ph.D.

Film 91

Film Social Media Policies Community 91

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. Key traits of thought leaders. They talk about ideas. The young U.S. president John F.

Leadership 398

Leadership B2B Community Viral 398

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation. Do you think brands will have less marketing power over customers as digital grows? This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? By Joanna Arnold. In real time?

Communications 60

Communications Public Affairs Government Reputation 60

Communications Conversations

AUGUST 1, 2019

It was 2008 during this time and I decided to start leveraging LinkedIn as a tool to identify and connect with these managers I wanted to get in front of. Over the years, you’ve built quite the reputation as a video host for the brands you work for. Though those videos, we saw a major increase in traffic to the brand.

Social Media 60

Social Media Media Video Meeting 60

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. Where does the mainland Europe market fit into this US/UK comparison?

Creativity 74

Creativity Local Comparison Groups 74

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. It also became a core function of public relations.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

JULY 14, 2022

He charmingly knows how to play her reputation to his favor, too. Now, global branding and public relations expert Mark Borkowski told The Post of Abedin and Cooper: “It has all the potential of having one of the most interesting power relationships we’ve seen since Amal and Clooney.”.

Film 60

Film Reputation Policies Course 60

PRSay

SEPTEMBER 12, 2016

And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Nearly half are rethinking how they communicate “brand.”. In 2008 and 2009, I served as chair of the Council of Public Relations Firms — today it’s called the PR Council.

Leadership 0

Leadership Agency Education Communications 0

The Stalwart Blog

JULY 20, 2016

Instantly, the speech made waves, not because of its groundbreaking substance, but rather its egregious plagiarism of a speech given by Michelle Obama in 2008. We all take inspiration from others, but do yourself (and your reputation) a favor and use that influence to make something truly special of your own.

Reputation 60

Reputation Writing Examples Brand 60

Flatiron Communications

JANUARY 12, 2017

I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years. Media Walls Crumble: Brands Benefit (November 2012). Leaders Who Lie (August 2008). A Fourth Estate No More (August 2014). Look What Mark Cuban Started (June 2014).

Journalism 28

Journalism Guidelines Government Training 28