Ron Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian

Employee 56

Employee Reputation Banking Brand 56

Cision

JUNE 7, 2017

How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do?

Reputation 93

Reputation Google How To Television 93

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Reputation 56

Reputation Crisis Case Study Survey 56

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender.

Reputation 86

Reputation Brand Branding Crisis Management 86

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

Brand 86

Brand Branding Fashion Travel 86

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Journalism 92

Journalism Brand Branding Employee 92

PR Daily

MAY 13, 2015

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.

Reputation 44

Reputation Banking Report Customer Service 44

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value.

Reputation 36

Reputation YouTube Brand Branding 36

Ron Torossian

FEBRUARY 14, 2017

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

Brand 90

Brand Branding Reputation Internal 90

TrendKite

JUNE 22, 2015

It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.

Real Estate 26

Real Estate Reputation Publicity Technology 26

PR 20/20

AUGUST 18, 2015

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business.

Analysis 35

Analysis Reputation Measurement Google 35

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.

Reputation 17

Reputation Media Advertising Advertising 17

PR Daily

FEBRUARY 10, 2015

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Reputation 30

Reputation Retail Banking Google 30

PR Daily

DECEMBER 9, 2015

Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.

Reputation 46

Reputation SEO Engineering Storytelling 46

PR Daily

MARCH 22, 2016

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

Reputation 29

Reputation Report Consumer Groups 29

Stern + Associates

JULY 25, 2017

Don’t think you need a reputation strategy? The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership building reputation business reputation management reputation marketingThink again. Here’s how to define your thought leadership image before others do it for you.

Marketing 15

Marketing Groups Reputation Leadership 15

Ron Torossian

MAY 22, 2017

When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. The post Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 75

Brand Branding Reputation Company 75

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business?

Airlines 19

Airlines Reputation Case Study Customer Service 19

PR Daily

NOVEMBER 18, 2016

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?

Reputation 28

Reputation Print Software Tools 28

David PR Group

AUGUST 28, 2016

What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants?

Reputation 19

Reputation Sports Retail Study 19

PR Daily

OCTOBER 27, 2015

A new survey from Aflac says that organizations that donate sporadically won’t boost their brands’ reputations. Businesses give untold billions to charity every year.

Ethics 29

Ethics Reputation Survey Consumer 29

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Reputation 28

Reputation Airlines System Employee 28

TrendKite

OCTOBER 27, 2015

Brand Management Brand Reputation Management

Brand 31

Brand Branding Reputation 31

B2B PR Sense

JULY 20, 2017

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

Reputation 21

Reputation SEO Case Study eBook 21

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation.

B2B 19

B2B Ethics Survey Reputation 19

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

Journalism 46

Journalism Reputation Newspapers Policies 46

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

Reputation 12

Reputation Community Corporate Interviews 12

PR Daily

FEBRUARY 26, 2015

Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. Which of your brand’s attributes are most sacred?

Reputation 46

Reputation Crisis Crisis Management Crisis Communications 46

LTPR

SEPTEMBER 30, 2014

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.

Reputation 14

Reputation Social Media Brand Branding 14

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand

Brand 66

Brand Branding Real Estate Tourism 66

TrendKite

OCTOBER 27, 2016

In an ironic twist, the practice of reputation management has gotten a bad reputation lately. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets.

Crisis 11

Crisis Report Reputation Marketing 11

PR Daily

MARCH 23, 2015

The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).

Airlines 22

Airlines Reputation Customer Service Facebook 22

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 30

Reputation Publicity Company Financial 30

Cision

JULY 7, 2016

Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation.

Measurement 80

Measurement Brand Branding Analysis 80

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Publicity 9

Publicity Financial Report Analysis 9

PR Daily

MARCH 29, 2017

An organization’s reputation is crucial—and sometimes, it’s all brand managers have. You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. Reputation Institute would know.

Leadership 18

Leadership Government Crisis Corporate 18

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.

Social Media 62

Social Media Airlines Brand Branding 62

PR in High Definition

MARCH 25, 2015

The concept of personal branding is gaining a lot of traction in marketing media. The post Why your boss’s personal brand matters – and how you can help improve it appeared first on Firefly Communications. Blog online brand personal branding personal reputation

Web 39

Web Brand Branding Marketing 39

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.

Employee 104

Employee Policies eBook Airlines 104

PR Daily

SEPTEMBER 1, 2015

A positive brand reputation is paramount to its success. The Reputation Institute. says 60 percent of a consumer’s decision to buy, recommend or invest in a company is based on their perceptions of the brand.

Retail 18

Retail Banking Study Technology 18