Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. Reputation management requires communication. Reputation Management through an Issue. Today’s Reputation Management Exercise.
Crisis & Reputation Management on Boards’ Radar
The Proactive Report
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.
Seven Principles to Building an Online Reputation
MARCH 29, 2012
Principles of Building an Online Reputation. Therefore I give you the seven principles to building an online reputation. Principles of Building an Online Reputation. Communication Reputation Management build reputation oniine brand online reputation re:think
Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not
MARCH 15, 2016
I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender.
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
A little far-fetched in today’s world, but it goes to show how important reputation management is online and what can happen if one person, organization, or group decides they’re going to take you on…and they have deeper pockets and more resources. Reputation Management.
Content Marketing with Your Reputation in Mind
MARCH 23, 2016
Today we have have to think about how it creates a stellar reputation. The post Content Marketing with Your Reputation in Mind appeared first on Spin Sucks. It's not enough to have great content marketing and have it shared far and wide.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.
Branding Basics: Measure Your Way to a Better Reputation
SEPTEMBER 12, 2016
Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.
Brand Image vs. Reputation: What’s the Difference?
JUNE 25, 2015
Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management
The Brave New World of Crisis Communications
JANUARY 23, 2017
Communication Crisis brand reputation build a positive reputation build an online reputation crisis communication crisis communications crisis communications 101 laura petrolino manage online reputation online reputation reputation management
Reputation Management: Making Employees Brand Ambassadors
APRIL 11, 2016
Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”
Report: The best (and worst) brand reputations
MAY 13, 2015
According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.
Brand Clarity Comes Before Trust & Reputation
Rock the Status Quo
MARCH 19, 2015
It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value.
Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
Sword and the Script
MARCH 18, 2017
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation.
Quantitatively Measuring Reputation for your Brand
JUNE 22, 2015
It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.
4 Considerations for Managing Your Brand Reputation Online
AUGUST 18, 2015
Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business.
Fix (or Establish) Your Brand Reputation
SEPTEMBER 26, 2014
Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.
Wegmans tops brand reputation list
FEBRUARY 10, 2015
Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.
Report: 2016's most reputable brands
MARCH 22, 2016
The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.
3 ways PR pros can maintain a positive brand reputation
DECEMBER 9, 2015
Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.
How to more effectively manage your brand’s reputation
NOVEMBER 18, 2016
Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?
Does brand reputation even matter to Spirit Airlines?
MARCH 19, 2015
Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business?
College Reputation Arms Race – And Puppies
David PR Group
AUGUST 28, 2016
What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants?
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. I''m a brand loyal shopper.
Report: Sporadic donations won't boost brand reputation
OCTOBER 27, 2015
A new survey from Aflac says that organizations that donate sporadically won’t boost their brands’ reputations. Businesses give untold billions to charity every year.
What Does “Brand” Mean and Why Does it Matter?
OCTOBER 27, 2015
Brand Management Brand Reputation Management
How to Get Perspective on Your Brand’s Reputation
OCTOBER 27, 2016
In an ironic twist, the practice of reputation management has gotten a bad reputation lately. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets.
Online Reputation Management Guide for 2015
The Proactive Report
JANUARY 5, 2015
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand
Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
JANUARY 20, 2015
When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.
Conservative coffee? That’s Black Rifle’s brand
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
Weekly Roundup: Reputation
FEBRUARY 17, 2015
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?
4 reputation management questions worth asking
FEBRUARY 26, 2015
Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. Which of your brand’s attributes are most sacred?
Brand Bullying: A Tale of Ragu and Social Media
OCTOBER 4, 2011
The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. When we start by ripping a brand a new one, we aren’t encouraging them to learn. To my fellow brands. Influence Social Media brand bullying C.C.
#Bendgate Bites Into Apple’s Reputation… For a Moment
SEPTEMBER 30, 2014
There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.
Does brand reputation matter to Spirit Airlines?
MARCH 23, 2015
The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).
Rolex, Amazon and Sony top list of brands with outstanding reputations
MARCH 29, 2017
An organization’s reputation is crucial—and sometimes, it’s all brand managers have. You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. Reputation Institute would know.
3 Ways to Measure Brand Sentiment Effectively
JULY 7, 2016
Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation.