Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

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Reputation Brand Branding Ethics 195

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

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Reputation Analysis Corporate How To 397

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

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Brand Branding How To Social Media 195

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. If you do it right.

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Reputation Brand Branding How To 195

Agility PR Solutions

FEBRUARY 24, 2022

Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions.

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Reputation Brand Branding Consumer 165

Business Wire

NOVEMBER 30, 2020

Reputation has always mattered. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.

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Agility PR Solutions

MARCH 22, 2023

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online.

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Agility PR Solutions

AUGUST 1, 2023

Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business’s brand reputation, as it goes beyond merely helping customers with their issues. Since SaaS businesses are subscription-based, they heavily rely on customer loyalty and retention.

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Reputation Brand Branding Customer Service 78

Prowly

NOVEMBER 25, 2022

What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand.

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Reputation SEO Google Engineering 200

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level. The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions.

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Agility PR Solutions

AUGUST 16, 2023

“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. One way of doing this is tailoring your […] The post 7 ways brands can leverage customer-centric content marketing to boost reputation appeared first on Agility PR Solutions.

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Content Marketing Reputation Brand Branding 78

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

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Reputation Corporate Analytics Social Media 307

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole.

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Reputation Crisis Brand Branding 210

Prowly

SEPTEMBER 21, 2020

Slander against brands and bad press isn’t rare. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […].

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Reputation Brand Branding Hotels 197

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

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Reputation Publicity Strategy Brand 195

Agility PR Solutions

JANUARY 6, 2021

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best reputation around the world have […].

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Reputation Brand Branding Strategy 161

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Link your brand with ideas.

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Reputation How To Social Media SEO 232

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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Reputation Corporate Ethics Community 158

Agility PR Solutions

AUGUST 25, 2022

The post Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation appeared first on Agility PR Solutions. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers.

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Reputation Writing Brand Branding 155

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

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Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

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NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

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Reputation Measurement Brand Branding 88

Agility PR Solutions

JANUARY 17, 2023

It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. The post 5 influencer marketing mistakes that can hurt your brand and reputation appeared first on Agility PR Solutions. Influencer marketing is a superb tool that can take your PR strategy to the next level.

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Reputation Brand Branding Marketing 101

Reputation Us

JULY 18, 2023

.” When it comes to your company’s brand (i.e., what you say about your company) and reputation (i.e., what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. Is your brand beautifully aligned with your reputation?

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Reputation Social Media Exercises Brand 78

PR in High Definition

AUGUST 29, 2023

Of course, this iconic doll has never needed an introduction – her reputation has always preceded her. With her legacy spanning over sixty years, reshaping Barbie’s reputation was no easy or small feat. But a reputation cannot be reshaped by simply sweeping criticism under the carpet.

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Agility PR Solutions

JULY 11, 2023

Brand awareness is something all businesses strive for. After all, being well-known among your target audience can significantly boost your brand to the next level. In other words, not all brand awareness is positive. But there’s a difference between being famous and infamous.

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Reputation Measurement Brand Branding 78

Agility PR Solutions

MAY 1, 2023

The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.

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Reputation Brand Branding Consumer 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

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Reputation Analysis Corporate How To 195

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

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Reputation Measurement Brand Branding 78

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

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Reputation Brand Branding Social Media 302

The Hoyt Organization

JANUARY 9, 2023

If you want to transform your brand, then you must embrace reputation management. What is reputation management? It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. To be successful at reputation management, […].

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Reputation Leadership Communications Brand 105

Agility PR Solutions

JULY 4, 2022

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. The post 5 top tips to create a positive brand reputation appeared first on Agility PR Solutions. The post 5 top tips to create a positive brand reputation appeared first on Agility PR Solutions.

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The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

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Brand Branding Reputation Interviews 156

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

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Reputation Crisis Brand Branding 172

Ronn Torossian

JANUARY 24, 2022

The post Ignoring Criticism and a Damaging Reputation appeared first on. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had asked its audience a question about a documentary that painted SeaWorld in a negative light, titled […].

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Reputation Us

JULY 26, 2023

In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever. A single misstep or a poorly handled crisis can have devastating consequences, leading to heavy financial losses, plummeting stock prices, a tarnished brand image, and a lack of customer trust.

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ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

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Brand Branding Employee Interviews 347