The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation. MORE
People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. MORE
We need to get used to the fact that these days there is no fixed mark on reputation. Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality. It is certainly possible to come back from a point of critical reputation exposure, driving what appears to be a hopeless case into a new space for growth. MORE
Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? MORE
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy MORE
The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex. MORE
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead? MORE
Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. Which of your brand’s attributes are most sacred? MORE
Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. MORE
It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. MORE
The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast). MORE
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. MORE
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. MORE
And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. MORE
When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. MORE
Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. MORE
An organization’s reputation is crucial—and sometimes, it’s all brand managers have. You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. Reputation Institute would know. MORE
Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. MORE
How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? MORE
Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ. MORE
Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian MORE
Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool? MORE
In today’s highly politicalized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The post Brand Reputation: Risks and Rewards of Taking a Stand appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership Brand Reputation Business politics MORE
Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content. MORE
Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. MORE
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand MORE
Brand Management Brand Reputation Management MORE
The concept of personal branding is gaining a lot of traction in marketing media. The post Why your boss’s personal brand matters – and how you can help improve it appeared first on Firefly Communications. Blog online brand personal branding personal reputation MORE
I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Whether you like it or not, how your employees behave online can impact your brand. MORE
When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. The post Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation. MORE
According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10. MORE
A new survey from Aflac says that organizations that donate sporadically won’t boost their brands’ reputations. Businesses give untold billions to charity every year. MORE
What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants? MORE
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation. MORE
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. MORE
It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value. MORE
In an ironic twist, the practice of reputation management has gotten a bad reputation lately. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets. MORE
Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. MORE
There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. MORE
I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. MORE
Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management MORE
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. MORE
Cision
JUNE 7, 2017
How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do?
Ron Torossian
APRIL 11, 2016
Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian
The Proactive Report
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.
Melissa Agnes
MARCH 15, 2016
I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender.
Melissa Agnes
MARCH 24, 2014
Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management.
Ron Torossian
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
PR Daily
MAY 13, 2015
According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.
Rock the Status Quo
MARCH 19, 2015
It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value.
TrendKite
JUNE 22, 2015
It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.
Ron Torossian
MAY 22, 2017
When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. The post Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
PR 20/20
AUGUST 18, 2015
Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business.
Shift Communications
SEPTEMBER 26, 2014
Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.
PR Daily
DECEMBER 9, 2015
Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.
PR Daily
FEBRUARY 10, 2015
Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.
PR Daily
MARCH 22, 2016
The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.
Communications Conversations
MARCH 19, 2015
Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business?
PR Daily
NOVEMBER 18, 2016
Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?
David PR Group
AUGUST 28, 2016
What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants?
PR Daily
OCTOBER 27, 2015
A new survey from Aflac says that organizations that donate sporadically won’t boost their brands’ reputations. Businesses give untold billions to charity every year.
The Proactive Report
JANUARY 5, 2015
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.
Sword and the Script
MARCH 18, 2017
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation.
TrendKite
OCTOBER 27, 2016
In an ironic twist, the practice of reputation management has gotten a bad reputation lately. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets.
TrendKite
OCTOBER 27, 2015
Brand Management Brand Reputation Management
PR Conversations
JANUARY 20, 2015
When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.
Waxing UnLyrical
FEBRUARY 17, 2015
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?
Cision
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand
PR Daily
FEBRUARY 26, 2015
Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. Which of your brand’s attributes are most sacred?
LTPR
SEPTEMBER 30, 2014
There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.
Stuart Bruce
JANUARY 7, 2016
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.
PR Daily
MARCH 23, 2015
The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).
Cision
MAY 25, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.
Cision
JULY 7, 2016
Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation.
PR Daily
MARCH 29, 2017
An organization’s reputation is crucial—and sometimes, it’s all brand managers have. You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. Reputation Institute would know.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.
Stern + Associates
APRIL 27, 2017
In today’s highly politicalized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The post Brand Reputation: Risks and Rewards of Taking a Stand appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership Brand Reputation Business politics
PR in High Definition
MARCH 25, 2015
The concept of personal branding is gaining a lot of traction in marketing media. The post Why your boss’s personal brand matters – and how you can help improve it appeared first on Firefly Communications. Blog online brand personal branding personal reputation
Cision
MAY 3, 2016
People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume.
David PR Group
MAY 26, 2017
I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Whether you like it or not, how your employees behave online can impact your brand.
Mark My Words
AUGUST 19, 2014
We need to get used to the fact that these days there is no fixed mark on reputation. Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality. It is certainly possible to come back from a point of critical reputation exposure, driving what appears to be a hopeless case into a new space for growth.
Cision
MAY 31, 2017
And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.
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