ImPRessions - Crenshaw Communications

MARCH 20, 2018

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

Reputation 160

Reputation Corporate Measurement Financial 160

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

Reputation 139

Reputation SEO Web Community 139

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Reputation 164

Reputation Crisis Case Study Survey 164

Ron Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian

Employee 116

Employee Reputation Brand Branding 116

Cision

JUNE 7, 2017

How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do?

Reputation 204

Reputation Google How To Television 204

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

Brand 166

Brand Branding Fashion Travel 166

TrendKite

JUNE 25, 2015

Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management

Reputation 76

Reputation Brand Branding Measurement 76

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender.

Reputation 204

Reputation Brand Branding Ethics 204

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.

Reputation 66

Reputation Brand Branding Publicity 66

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Reputation 151

Reputation Airlines System Employee 151

The Proactive Report

JUNE 12, 2015

Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. ONLINE REPUTATION MANAGEMENT.

Financial 130

Financial Reputation Crisis SEO 130

PR Warrior

FEBRUARY 24, 2018

Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust.

Content Marketing 137

Content Marketing Reputation How To Marketing 137

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. WSJ is promoting the article with a Google ad on the brand search for Morningstar. Eyes Open. Tired Awake Young Man.

Brand 130

Brand Branding Case Study System 130

Media Bullseye

DECEMBER 7, 2017

Protecting brand reputation when things go wrong. After this sort of negative brand publicity—however accidental or inadvertent on the part of the brand—how does a brand respond? Similar problems arise for brands when their ads are placed near questionable content.

Reputation 61

Reputation Publicity Policies Analysis 61

TrendKite

JUNE 22, 2015

It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.

Reputation 52

Reputation Real Estate Measurement Publicity 52

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 72

Reputation Measurement Publicity Financial 72

Stern + Associates

APRIL 27, 2017

In today’s highly politicalized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The post Brand Reputation: Risks and Rewards of Taking a Stand appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership Brand Reputation Business politics

Reputation 57

Reputation Groups Brand Branding 57

PR Daily

APRIL 3, 2018

A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world. Why is online reputation management important to PR efforts?

Survey 75

Survey Reputation Engineering Google 75

PR News

OCTOBER 16, 2017

The post Does PR Have a Reputation Problem with the Media? Communications Crisis Management Digital PR General Media Relations Research Social Media Staffing and Management Water Cooler branding crisis management media relations PR public relations reputation

Reputation 56

Reputation Media Relations Publicity Facebook 56

LTPR

SEPTEMBER 30, 2014

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.

Reputation 67

Reputation Social Media Brand Branding 67

David PR Group

AUGUST 28, 2016

What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants?

Reputation 70

Reputation Sports Retail Study 70

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

Reputation 55

Reputation Community Corporate Interviews 55

PR Daily

FEBRUARY 10, 2015

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Reputation 83

Reputation Banking Retail Brand 83

PR Daily

MARCH 22, 2016

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

Reputation 81

Reputation Report Brand Branding 81

Flack Me

MAY 7, 2017

Category: Flack Me Summary: Online content adds a dimension to your brand – and ultimately your reputation – because the same brand can be perceived differently by online and offline audiences. The best way to manage brand reputation is to tell a cohesive story – to a receptive audience.

Reputation 40

Reputation Brand Branding 40

TrendKite

OCTOBER 31, 2017

Some PR pros don’t make a distinction between brand image and reputation, but we think it is important to track and craft strategies to manage each

Reputation 43

Reputation Strategy Brand Branding 43

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation.

Reputation 63

Reputation Corporate B2B Ethics 63

Stern + Associates

JULY 25, 2017

Don’t think you need a reputation strategy? The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership building reputation business reputation management reputation marketingThink again. Here’s how to define your thought leadership image before others do it for you.

Reputation 54

Reputation Leadership Groups Strategy 54

PR Daily

NOVEMBER 18, 2016

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?

Reputation 94

Reputation Print Software Tools 94

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business?

Airlines 56

Airlines Reputation Case Study Media 56

PR Daily

MAY 13, 2015

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.

Reputation 83

Reputation Report Banking Customer Service 83

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Journalism 167

Journalism Brand Branding Employee 167

AirPR

AUGUST 1, 2017

and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.

Brand 175

Brand Branding Guidelines Journalism 175

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Reputation 97

Reputation Measurement Enterprise Brand 97

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

Brand 197

Brand Branding Film Viral 197

TrendKite

OCTOBER 27, 2015

Brand Management Brand Reputation Management

Brand 76

Brand Branding Reputation 76

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 109

Reputation Company Viral Hotels 109

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

Brand 167

Brand Branding Consumer Reputation 167

Media Bullseye

JUNE 22, 2017

Bad CEO behavior reflects poorly on a company and is: a Human Resources problem, an ethics problem, a corporate reputation problem, a financial comms problem, and potentially a recruiting problem. A corporate reputation isn’t that much different than an individual’s reputation.

Reputation 55

Reputation Publicity Study Corporate 55

PR Daily

MARCH 23, 2015

The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).

Airlines 82

Airlines Reputation Brand Branding 82