Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. Measurement templates. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. What drove the interest in paid media?

B2B 82

B2B Social Media Company Marketing 82

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. First, the industry does a lot more than press releases and media outreach. The 2008 recession hit toward the end of the year, quickly strangling marketing budgets everywhere.

Creativity 141

Creativity Construction Agency Social Media 141

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Study 94

Study Marketing Survey SEO 94

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Digital Media Usage. As the use of mobile over desktop devices increases, so does the amount of time adults spend with digital media.

Report 45

Report Privacy Pinterest Retail 45

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Tormala, Z. 4 Clarkson, J.

Publicity 52

Publicity eBook Ethics Resources 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

PRSay

JULY 31, 2019

After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. You have to start with the reality that lots of people distrust the media. Well, that’s not good.

Journalism 121

Journalism Conference Internal International 121

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Media buying. Media relations. Social media consulting. Tell us about it in the comments or on social media using #solopr. Community relations. Corporate communications. Event planning. Fundraising. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye.

Consumer 65

Consumer Retail Community Company 65

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Twitter has never really overcome this obstacle–because, let’s face it, it’s always been an obstacle (remember those “I don’t get it” statements in 2008–they’re still happening).

Twitter 60

Twitter Brand Branding Tools 60

Mark My Words

APRIL 6, 2018

Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders hung out to dry. It’s lonely at the top. The modern CEO is expected to have a voice, to articulate values and, most importantly, be available.

Crisis 60

Crisis Policies Corporate Facebook 60

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. Economy Smiles at Marketing.

Mobile 60

Mobile Study Marketing Survey 60

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. Thomas in 2007-2008. She’s had six different jobs at Polaris in her 10+ years with the company.

Marketing 60

Marketing Leadership Creativity Internal 60

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

The Stalwart Blog

APRIL 10, 2015

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé. The youth vote is incredibly important.

Television 60

Television Mobile Government Facebook 60

Bad Pitch Blog

NOVEMBER 1, 2010

In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. And it''s even easier to do in 2010 thanks to things like social media. But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do.

Radio 51

Radio YouTube Mobile Advertising 51

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. 6) 4 Big Media Trends that have Upended PR and Marketing. Let me know!

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

JUNE 1, 2016

I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. And btw, more people need to at least follow Gerry on social media.

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. It was hard enough to stand out in traditional media.

Technology 61

Technology Marketing Retail Interviews 61

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. Our new platonic relationship with Ragan means more Bad Pitch Blog for you in 2008. Head to Las Vegas from March 5 through 7 for the 2008 Social Media for Communicators Conference. Change is upon us. But first, let’s review.

Pitching 40

Pitching Blogging Conference Social Media 40

Mark My Words

DECEMBER 29, 2015

This exception proves the rule that it is the media that are dependent on the stars, not vice versa. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. PR can’t polish a turd. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Bad Pitch Blog

DECEMBER 21, 2008

I read Jack Myers’ widely-discussed report where the “forecasting guru” believes PR will “buck the advertising depression" destroying marketing businesses through 2010. I have no patience for people who stick their finger in the air and predict something; when he alludes to PR jumping six percent to $4.8B Yes, Virginia, that includes clients.

Study 41

Study System Advertising Advertising 41