Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Study 93

Study Marketing Survey SEO 93

Shift Communications

OCTOBER 2, 2014

The 2008 recession hit toward the end of the year, quickly strangling marketing budgets everywhere. Lobbies with receptionists and welcome signs were transformed into bird sanctuaries, bus stops or whatever experience seemed most likely to demonstrate extreme immersion into and passion for a visiting client’s brand. Pete Buhler.

Creativity 141

Creativity Construction Agency Social Media 141

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. In 2008, adults spent an average of 2.7 Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs has a history of authenticity, but the firm’s current ad campaign, which highlights people of color sharing what luxury means to them , comes across as artificial compared to the company’s own past social responsibility and branding, as well as to other organizations’ diversity initiatives.

Consumer 65

Consumer Retail Community Company 65

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Event planning. Fundraising. Government relations. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. advertising, content marketing, ecommerce, email, social media, website, etc.), Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. And they were all with a pretty interesting mix brands–Guess, Fairview and the Minneapolis Heart Institute Foundation. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. b) I learned how ruthlessly competitive big brand marketing is. Retailers have built strong store brands and they make high quality products. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Last year an advertising spot during the Super Bowl cost $5 million. If marketing could do *just* one thing to build brands and generate leads we would. 5) Your Brand is Not the Hero…Your Customer is the Hero.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. Scholars and practitioners who embrace the symbolic paradigm generally assume that public relations strives to influence how publics interpret the organization.

Reputation 52

Reputation Social Media Internal International 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Norton's Notes

JULY 29, 2015

Do you think brands will have less marketing power over customers as digital grows? Sadly, investment in advertising won’t help combat this, only PR. Even at the start of University (2008) the marketing sector wasn’t nearly as well digitally adept as it is now. Due to this, SEO will always play an important part of PR.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Capterra was founded in 1999 but didn’t start hosting reviews until 2008. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews. Monthly traffic: 480,000.

Software 17

Software B2B Marketing Data 17

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Mindful Marketing

NOVEMBER 3, 2019

It may come as a shock that the “King of Beers” created a unique Halloween-themed advertising campaign to discourage drinking. In a 2008 study, Atkin, McCardle, and Newell found that consumers tended to perceive alcohol moderation advertisements as ambiguous and self-serving.

Consumer 51

Consumer Banking Advertising Advertising 51

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Economy Smiles at Marketing. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Waxing UnLyrical

JUNE 8, 2016

Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). There’s no cheaper way to boost brand awareness. Guest Post by Matt LaCasse.

Communications 40

Communications Twitter Advertising Advertising 40

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. Where does the mainland Europe market fit into this US/UK comparison?

Creativity 74

Creativity Local Comparison Groups 74

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

APRIL 6, 2018

While his unusual frankness has cemented his brand -rightly- as elder statesman his sage-like pontifications have not always been embraced by shareholders, many of whom would rather he just kept his head down and counted the beans. Despite being hailed as a star communicator Sandberg has only given one brief interview since the crisis broke.

Crisis 60

Crisis Policies Corporate Facebook 60

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. What we crave is for brands to take responsibility. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

The Stalwart Blog

APRIL 10, 2015

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Targetting voters will need to keep up accordingly.

Television 60

Television Mobile Government Facebook 60

HMA Public Relations

DECEMBER 29, 2017

And joining me to talk about this is Mr. Bill DAlessandro from Elements Brands. The one thing Target does have going for them is their private label brand portfolio is very, very strong. They have a brand called Cat & Jack, which is a brand of kids clothing. Bill, welcome back sir. Bill : Glad to be here. Bill : Yeah.

Retail 49

Retail Facebook Real Estate Google 49