wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Your life is already AI-assisted. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. Good PR gets you noticed. Well, each use case is different.

Agency 159

Agency Strategy Crisis Management Pitching 159

5W PR

OCTOBER 7, 2019

If your company still observes the day after Thanksgiving as the official start of the Christmas shopping season, here are some things you might consider as you plan your strategy for this year. If you also advertise, consider branding your merchandise or company at least a month out. Popular Milestones.

Resources 68

Resources Advertising Advertising Strategy 68

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Why would anyone want 10 ways? How could I delete this entry??

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

DECEMBER 8, 2014

Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Critical Mention

JUNE 26, 2019

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

APRIL 17, 2012

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. Since late 2007, its stock has dropped from a bit under $9 to – gulp - ten cents

Brand 85

Brand Branding Industry Education 85

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee. 12- Taylor Lovaas, Senior Manager-Influencer & Brand Partnerships, Fast Horse.

Exercises 60

Exercises Meeting Energy Retail 60

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. MarketMuse : MarketMuse is an AI Content Intelligence and Strategy Platform. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour.

Creativity 75

Creativity Marketing Insurance Insurance 75

Critical Mention

JUNE 12, 2018

However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan. These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. South Africa builders’ fatalities and mistreatment.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? From the amount of time needed to pitch and where each group fits in a strategy to the materials and approach taken, there''s a difference. This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships.

Media Relations 104

Media Relations Social Media Media Pitching 104

The Stalwart Blog

OCTOBER 23, 2015

This can’t be the future of news and branded content…or can it? Yes, the woman who introduced me to Twitter in 2007. It’s easy to garner a following when you’re Lena Dunham, but what about all the brands and companies out there looking for hard-won subscribers? Yes, she is much cooler than me. DO use original art.

Software 60

Software Writing Instagram Corporate 60

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success. Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE!

Marketing 40

Marketing Conference Meeting Social Media 40

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Waxing UnLyrical

JULY 24, 2015

I can’t give you the details, but I can tell you that it was a situation most large companies are only too familiar with – someone (in some cases, of some notoriety) decides to do a hack job on an otherwise extremely well-regarded brand. Confronting crises in the digital age.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. The Grow Smarter with AI initiative starts with making online courses more affordable, but we envision it becoming a movement to help build next-gen marketers and next-gen brands. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. That’s not a skill everyone possesses, but it seems almost second-nature to Heidi.

Energy 68

Energy Corporate Travel Internal 68

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Blog : A company blog is a mission-critical element of any effective content strategy. Under the main reporting dashboard, see which messages are most popular and adjust your strategy from there.

Marketing 40

Marketing Tools Data Report 40

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Musk implements this strategy across most of his companies, including Tesla. Hoffman Singapore. With no agenda, no frills, no beating around the bush. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

wiredPRworks

OCTOBER 9, 2021

While we were on a family vacation at the happiest place on earth in 2007, I decided to check email and found that my blog was deleted by WordPress. If you don’t want to hear from them, let them know you’ll be off-grid or leave your phone at home. Don’t Crash – Activate a Crisis Plan. I was not happy. Um, nope I had not.

How To 98

How To Social Media LinkedIn Instagram 98

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Key Findings.

Financial 83

Financial Industry Report Insurance 83

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. But different brands have different thresholds of risk. When I was on day one in the Ministry of Defense Press Office, this is 2006, 2007 or so, the height of the Afghan and Iraq Wars at the time. You’re absolutely right.

Agency 80

Agency Publicity Ethics Analysis 80

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

Head of strategy at NewsCred. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. Move over digital, strategy represents as looming knowledge crisis in marketing.

Marketing 70

Marketing Employee Survey Social Media 70

Mark My Words

JUNE 20, 2019

Now he runs a submarine strategy, rigidly disciplined by Crosby’s ruthless pursuit of victory – concentrating on saying nothing in public and whatever it takes in private. I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia.

Brand 68

Brand Branding Journalism Leadership 68