PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. MarketMuse : MarketMuse is an AI Content Intelligence and Strategy Platform. So what does that mean?

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). And, she’s worked with some pretty stellar agencies including Knock, Little & Co. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee.

Exercises 60

Exercises Meeting Energy Retail 60

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways. We’re always testing and changing our approach.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways. We’re always testing and changing our approach.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! You can become a next-gen marketer. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? From the amount of time needed to pitch and where each group fits in a strategy to the materials and approach taken, there''s a difference. This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships.

Media Relations 104

Media Relations Social Media Media Pitching 104

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? What is that?

Agency 80

Agency Publicity Ethics Analysis 80

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Blog : A company blog is a mission-critical element of any effective content strategy. Under the main reporting dashboard, see which messages are most popular and adjust your strategy from there.

Marketing 40

Marketing Tools Data Report 40

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Musk implements this strategy across most of his companies, including Tesla. Hoffman Singapore. With no agenda, no frills, no beating around the bush. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

Head of strategy at NewsCred. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! It was a win-win for everyone involved.”

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. Some agencies are vendors. I couldn’t agree with her more.

Marketing 71

Marketing Employee Survey Social Media 71