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Metaverse for Marketing: Twice the Hype?

Shift Communications

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions.

Radio 64
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Journal of Personality and Social Psychology, 35, 250–256. Source: Commercial Research 2 Hao, L.

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Admittedly, I am a market skeptic, and Facebook had a strange first day on the market by popping six percent and cruising back down to a 23 cent gain at the bell.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s a form of workflow borrowed from a media newsroom. The reality of modern media is that news stories are published to the web instantaneously. This is a growing segment has developed out of the market for social media management. Media and event websites are also a good source of information.

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