NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. How to find content and cultural trends | 4:41-5:03. Can you tell us how you look for content and cultural trends? Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PR Week Webinars. PRSSA Webinars. Share Tweet Share. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Buzzstream

NOVEMBER 10, 2020

While the additional angles such as popular colours to paint walls and popular homeware accessories were added to the piece from my research, I knew my main purpose was to provide people with guidance on style and theme trends to follow when redecorating. . Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Onclusive

FEBRUARY 14, 2023

Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive Brand Branding 195

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

PR in High Definition

DECEMBER 17, 2018

Skills for the AI world : This trend cuts across more than just the comms and marketing industry, every industry is impacted by AI in some way. We’ve all come across the drive for ‘soft skills’ – like management, leadership, writing etc, but a new generation of soft skills will emerge that are crucial in the AI world.

Trends 48

Trends Privacy Ethics Government 48

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Don’t miss Matthew’s free webinar! Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed.

Survey 60

Survey Trends Marketing B2B 60

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Sword and the Script

JULY 18, 2017

The colloquial phrase for this trend is the “consumerization of information technology.” Here are the four big trends in PR and media that have upended marketing. 4 big media trends that have upended pr and marketing from Frank Strong. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Give our services a try.

Trends 76

Trends Marketing Software Media 76

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. While you don’t have access to their analytics, you still can observe the overall trends. Watch useful webinars. So, how can PR improve their odds in media relations?

Journalism 136

Journalism Media Relations Report Media 136

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. .

Web 78

Web Comparison Facebook Community 78

Cision

SEPTEMBER 28, 2015

At his recent Cision webinar, “ 9 Tools & Tips That Drive Content Marketing Results ,” Ian Cleary discussed the common problems plaguing content marketers today and how the right tools and technology can solve them. Watch the on-demand webinar now to find out! Drive more traffic to your content.

Tools 120

Tools Content Marketing Google Trends 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. View the webinar now and get ready to wow your clients. The post 2019 Trends to Watch for Solo PR Pros appeared first on Solo PR Pro. Source: [link]. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

Cision

OCTOBER 5, 2015

All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal. Learn how at Mari Smith’s upcoming webinar ! One of the extraordinary features of Twitter are its crowd-sourced “trending topics.” A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

Facebook 120

Facebook Trends Twitter Resources 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Though it can actually be overrated, reach is a valid metric, and the trend line of an influencer’s reach is an important factor in planning a future relationship. – Hold a webinar with an influencer as the host. – Write a series or blog together. Frequency of fan engagement is a key sign of meaningful relationships.

B2B 191

B2B Social Media Radio Fashion 191

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. HubSpot's annual State of Marketing Trends report is an excellent example of a whitepaper aimed at helping marketers prioritize their strategies and outperform their goals.

Examples 52

Examples eBook Infographics Analytics 52

The Resolution Blog

FEBRUARY 2, 2018

You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. You have to be an excellent writer who enjoys writing. Great writing is key. We’re not in the tech game for a quick sale.

Education 136

Education Tools Creativity Writing 136

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Congratulations, but how is this news for reporters?

Pitching 140

Pitching Report Writing Energy 140

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 83

Automotive Engineering System Media 83

Prohibition

OCTOBER 10, 2022

When people think of content marketing, usually the first thing that springs to mind is writing of some form. At Prohibition, we work with a range of brands across all sectors to create content marketing strategies that allow brands to stay up to date with the latest trends and updates. Including: Blogs. Social media content.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course.

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Write an outline.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 79

Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 80

Meeting Automotive Media Newspapers 80

Flack's Revenge

JANUARY 12, 2021

Analysts sit at the intersection of customers and competitors and they follow market trends. Read what they write and understand their research agenda to understand their thinking. And for them to help amplify brand and messaging almost always involves investment in white papers, webinars, custom research, etc.

Industry 156

Industry Enterprise Trends Technology 156

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Instead of getting caught up in implementing new tactics or following trends, you can optimize marketing by discovering its true influence on revenues.

Product Launch 142

Product Launch Measurement Marketing Meeting 142