Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. Create a plan with the end in mind.

Measurement 368

Measurement Guidelines Data Education 368

Agility PR Solutions

NOVEMBER 20, 2023

But there’s a problem with many of these reviews—they’re fake. Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 174

Consumer Brand Branding Publicity 174

ImPRessions - Crenshaw Communications

APRIL 13, 2023

However, the PR business is still grappling with a lack of diversity in its workforce. The problem is simple. As an industry, PR is predominantly white. It’s not a new problem. The makeup of the PR industry in the U.S. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Employee 156

Employee Community Groups Interviews 156

Agility PR Solutions

APRIL 3, 2024

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality.

Healthcare 92

Healthcare Data Report Industry 92

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. But as every agency or in-house PR person knows, there can be bumps in any relationship. Showcase your thinking.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

MARCH 13, 2024

In PR, as in most businesses, transparency is a good thing. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. Here are some examples. We can influence, not control.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

APRIL 18, 2023

So what is the difference between PR and reputation management? PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well). How To Turn Bad Publicity Into Good PR Contrary to how the saying goes, not all PR is not good PR.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. What problem are you solving, and why did that problem desperately need to be solved?

Industry 170

Industry Case Study B2B Resources 170

Agility PR Solutions

OCTOBER 23, 2023

The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new research from data observability firm Revefi.

Data 108

Data Survey Marketing Publicity 108

Sword and the Script

SEPTEMBER 19, 2023

Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. There are two problems with an ICP on a slide. It’s not platforms, technology or distribution. It’s the audience.

Communications 135

Communications Marketing B2B Technology 135

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Flack's Revenge

OCTOBER 31, 2022

Tapping emotions is a time-honored tactic in PR and marketing. However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. Since it is Halloween, I thought it would be good to ask our teams: Why does fear work in PR? This can involve fear-mongering.

Sports 218

Sports Pitching Examples Report 218

Agility PR Solutions

FEBRUARY 21, 2024

The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8

Media 98

Media Groups Consumer Report 98

Agility PR Solutions

FEBRUARY 4, 2024

He can easily handle these three platforms, but here’s the problem: he’s out of touch with the company’s values and unclear on how the company wants to position itself.

Strategy 108

Strategy Communications Brand Branding 108

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned results aren’t usually enough for a robust PR program. Any PR strategy that leaves out podcasts – or social audio in general – is probably missing out on opportunities. A white paper is a workhorse.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Maybe it’s their first time working with a PR firm, and there’s no institutional experience. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources Internal 234

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 102

B2B Study Company Leadership 102

5W PR

APRIL 26, 2024

The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers. Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. The problem? Unique, disruptive, innovative.

Big Data 296

Big Data Technology Data Energy 296

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. B2B marketing prospect today want content that demonstrates a solution provider does the following: Understands their industry; Understands their company; and Is capable of solving their problem. I think we don’t respect consumers’ time.” Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

PR for Anyone

SEPTEMBER 27, 2023

After her time at Fox5DC News, she decided to shake things up and founded her very own PR firm called Laura Evans Media. They’re on a mission to uplift the world by focusing on good news: leaders and organizations that are coming up with ingenious solutions to today’s problems.

Storytelling 162

Storytelling Television Instagram LinkedIn 162

5W PR

APRIL 24, 2024

The quantum industry is leveraging quantum mechanics to solve complex problems faster than classical computers. In the fast-paced world of technological innovation, staying ahead of the curve is essential. Artificial Intelligence (AI) and Quantum Computing are progressing at an unprecedented rate.

Technology 78

Technology Education Ethics Industry 78

PRSay

APRIL 9, 2024

A goal of the guide is to “tackle the problem of misinformation without undermining civil discourse,” Day said. Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. In 2024, more than 50 countries worldwide are in election cycles.

Education 94

Education Resources Interviews Study 94

Mark My Words

MARCH 14, 2024

Independent The Mother’s Day photo of Kate Middleton has exposed a public relations problem for the monarchy, an expert has said. They are under pressure, massively under pressure, this is a massive own goal.”

Publicity 60

Publicity Crisis Tools 60

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Mark My Words

MARCH 12, 2024

Mail Online PR expert Mark Borkowski said: ‘It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks. They think we are all stupid.

Writing 60

Writing Tools Publicity 60

Mark My Words

MARCH 12, 2024

Mr Borkowski said the Mother’s Day photo had exposed a public relations problem for the monarchy: “That’s the issue, there doesn’t seem to be that much joined up strategic thinking at the heart of the royal family at the moment, which leads to these problems where it’s a very difficult organisation to manage in terms of PR.”

Publicity 60

Publicity Crisis Tools Agency 60

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives. By targeting prospects, it can also help fill the sales funnel. Diversity is pivotal.

Leadership 332

Leadership Trends B2B Agency 332

Mark My Words

MARCH 14, 2024

” He added: “It’s a nightmare, even the softer stories of Edward turning 60 this week haven’t really resonated at all because no one’s interested in them, they’re interested in the stars they’re not interested in the supporting cast and that is a problem at the moment. ” [link] .”

Crisis 60

Crisis Tools Publicity 60

Mark My Words

MARCH 13, 2024

Mirror Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust.

Crisis 60

Crisis Tools Publicity 60

Mark My Words

MARCH 12, 2024

The expert added that the picture had “exposed a public relations problem” within The Firm. The expert added that the picture had “exposed a public relations problem” within The Firm.

Crisis 60

Crisis Tools Agency Publicity 60

PR for Anyone

SEPTEMBER 24, 2023

After her time at Fox5DC News, she decided to shake things up and founded her very own PR firm called Laura Evans Media. They’re on a mission to uplift the world by focusing on good news: leaders and organizations that are coming up with ingenious solutions to today’s problems.

Storytelling 130

Storytelling Television Instagram LinkedIn 130

Mark My Words

MARCH 12, 2024

Mr Borkowski said it had exposed a public relations problem for the monarchy: “That’s the issue: there doesn’t seem to be that much joined-up, strategic thinking at the heart of the royal family at the moment, which leads to these problems where it’s a very difficult organisation to manage in terms of PR.”

Crisis 60

Crisis Tools Publicity 60

Sword and the Script

JANUARY 30, 2024

Subscribers are what makes content marketing different The problem that this survey revealed is one of the reasons why subscribers are so important. The problem with that is only a small fraction of customers are in the market to make a purchase at any given time , so sending more marketing emails has the opposite effect.

Survey 115

Survey Marketing B2B Content Marketing 115

Bianchi Biz Blog

SEPTEMBER 11, 2023

I look for a problem, proof of that problem, a solution, and then proof that the solution actually works. I appreciate when the proof or the problem or solution is echoed by a real person who has first-hand experience. What advice do you have for PR people that want to pitch you?

Meeting 104

Meeting Media Travel Journalism 104