Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. For example, when a task gets harder in business, most leaders make a change or strive to do something different. The media relations struggle is real.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. This past week, Stagwell announced it’s building out a “ comms tech business unit.” In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. There’s no one-size-fits-all kind of philosophy in our business. There’s no one-size-fits-all kind of philosophy in our business. B2B PR rules that don’t always apply.

B2B 147

B2B B2C Enterprise Pitching 147

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. We hear the phrase, ‘New year, new me’, as we make promises to ourselves that next year we’re going to try and be a better human, one way or another.

Exercises 71

Exercises Employee Energy Communications 71

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” One practice sits squarely in Google’s gray area: guest posting sites. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 18, 2015

Day two featured industry luminaries—including Joe Pulizzi , Scott Stratten and Danny Sullivan —and punk music legend business DIY-er Henry Rollins to cover everything from content to email to search to testing to passion. Sally spent her morning keynote demonstrating that what makes us different is the best foot that we should put forward.

Creativity 120

Creativity Analysis Communications Resources 120

ReimaginePR

SEPTEMBER 19, 2016

If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. The market is crowded and noisy.

Brand 120

Brand Branding Exercises Social Media 120

Communications Conversations

DECEMBER 11, 2020

Challenges abound: How do you get to know your new team over Zoom? Did you feel like you had more or less communication with your new employer during the search process? What was your onboarding process like? And, over the last few months, I’m starting to see more of these folks in my feeds.

Interviews 185

Interviews Meeting Video Energy 185

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. KFC is a fun and carefree brand with a great attitude towards marketing stunts. Top Publicity Stunts of 2017-2018. Cancer Research. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

PR 20/20

OCTOBER 19, 2021

Yes, I got our CEO to start using the word ?saucy.?. I know “life-changing” may seem a little dramatic, but this app has taught me more than almost any class in school. It’s a matter of three things: Brain Science. Creative Best Practices. Since you asked…. Yes, I am currently the youngest person on our team.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Take a quick inventory of your inbox/es and answer these three questions: How many newsletters are you subscribed to? How does your company’s newsletter compare to the ones you were left thinking about in the exercise above?

B2B 79

B2B Exercises Report Analytics 79

Stephen Waddington

JULY 19, 2022

What is your view of the societal or business opportunity for public relations and management communications? What is your view of the societal or business opportunity for public relations and management communications? What's your highlight of the Socially Mobile programme? The deadline is 24 August.

Mobile 142

Mobile Meeting Course LinkedIn 142

PR 20/20

OCTOBER 19, 2021

Yes, I got our CEO to start using the word ?saucy.?. I know “life-changing” may seem a little dramatic, but this app has taught me more than almost any class in school. According to Canvas+Co, it’s a matter of three things: Brain Science. Since you asked…. Yes, I am currently the youngest person on our team. User Expectations.

Video 52

Video Instagram YouTube Creativity 52

Sword and the Script

SEPTEMBER 11, 2018

I think it’s that we spent a little more time on the fundamentals, which if we can pause long enough to take a breath, break down like this: 1) Audience identification. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Two is the new five. It’s remarkable how much we get done.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

FEBRUARY 12, 2019

I’ve reviewed this survey for the last three years ( here and here ) and have generally found the findings to be consistent with my own experience. At that time, the average post was just over 800 words. Today the average blog post is 1151 words. One in five bloggers write 1500+ words per article. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

Cision

SEPTEMBER 10, 2015

Attendees are inundated with knowledge, advice and interesting thoughts from the industry’s top thought leaders – but not without having a little fun, too. Attendees are inundated with knowledge, advice and interesting thoughts from the industry’s top thought leaders – but not without having a little fun, too.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? This goes back to when I maybe was in the business for about five years.

Ethics 71

Ethics Agency Journalism Corporate 71

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer.

How To 99

How To Guidelines Creativity Examples 99

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? Because at the end of the day, that’s your reputation.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Mindful Marketing

JULY 5, 2021

Now athletes in all three divisions can profit by leasing their names, images, and likenesses (N.I.L.) They are business marketing majors, but even more, they are already social media stars with over 3 million followers on TikTok and about 4 million across all platforms. to the highest, first, or only bidder. without knowing the sport.

Sports 110

Sports Banking Financial Advertising 110

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? of students had purchased used clothing three or more times , and 54.9% had done so seven or more times.

Fashion 76

Fashion Retail Survey Apparel 76

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). Your work is “at the moment.” You have to optimize your online profile to be found.

Communications 120

Communications Interviews Social Media LinkedIn 120

Waxing UnLyrical

DECEMBER 28, 2019

The “three words” still rule. In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. Several of you shared your own three words with me as well. Yes, numbers).

Exercises 62

Exercises Measurement Enterprise Technology 62

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. What is the one tool or word, PR pros should retire. Why don’t you tell us a little bit more about yourself and your career? Avoiding thought terminating cliches.

Ethics 75

Ethics Communications Agency Technology 75

Karen Freberg

JUNE 28, 2020

We also will be partnering with one of the BEST marketing minds in our industry: Jeremy Darlow. Little did I know he was not only setting up courses and training programs for student-athletes at universities, but he was starting to partner with professors to include this program into their classes.

Sports 59

Sports Course Crisis Communications Creativity 59

Communications Conversations

NOVEMBER 2, 2018

Because this was the best movie I’ve seen all year. Might have been the best movie I’ve seen in FIVE years. Sitting on their every word. However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. Gaga’s voice was tremendous.

Video 60

Video Social Media Media Film 60

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. I also have a particular interest in covering legislative and regulatory issues, and that’s something I like to keep up with.

Meeting 81

Meeting Automotive Media Transportation 81

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Wadds Inc.

JULY 19, 2022

What is your view of the societal or business opportunity for public relations and management communications? What is your view of the societal or business opportunity for public relations and management communications? What's your highlight of the Socially Mobile programme? The deadline is 24 August.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Comment: This study provides good measurement ideas to model, or augment your existing measurement models that you have in place already. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Cision

JUNE 6, 2016

In other words, shareholders want Instagram to be a little more like Facebook. Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception.

Instagram 84

Instagram Handbook Mobile Facebook 84

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. Here’s how to put your plan together, what to remember and how you can access specialist support.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

DECEMBER 5, 2022

Why don’t you start off by telling us a little bit more about yourself and your career? Why don’t you start off by telling us a little bit more about yourself and your career? What is your advice to people that find themselves in similar circumstances, to increase the chance that their counsel is taken?

Ethics 78

Ethics Publicity Radio Local 78

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. But again, the PR people are busy in meetings and planning out quarterly and annual plans. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Knows your brand better.

Agency 133

Agency Resources Employee Internal 133

Cision

JULY 13, 2015

The book and Hornik’s example specifically got me thinking about the best networkers that I know. We experience great networkers almost everyday: business consultant Pete Joplin describes our perception of workplace power as simply a demonstration of an effective professional network. Network with a giving mindset.

Writing 120

Writing Social Media Community Course 120