Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

Trends 130

Trends LinkedIn Video B2B 130

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies.

B2B 77

B2B Trends Strategy Marketing 77

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Finally, you can track sentiment trends over time. Current trends. Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. Register for free for our webinar on July 15 at 1:00 pm EST. The post How to Make your Messaging Stick appeared first on Onclusive.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. And to learn more about PR measurement, register for our upcoming webinar below. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. And to learn more about PR measurement, register for our upcoming webinar below. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Onclusive

APRIL 29, 2021

Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts. Join us for Crisis Communications: Preparation & Management Essentials webinar on Thursday, May 13th. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. Generate a list of topics for [company website address’s] next investor webinar. Report on emerging regulatory trends in the [industry type] industry.

Financial 105

Financial Crisis Management Training Analysis 105

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand.

Creativity 78

Creativity Data Trends Analytics 78

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. View the full webinar – The Rise of Earned Media.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

SEPTEMBER 28, 2015

At his recent Cision webinar, “ 9 Tools & Tips That Drive Content Marketing Results ,” Ian Cleary discussed the common problems plaguing content marketers today and how the right tools and technology can solve them. Watch the on-demand webinar now to find out! Drive more traffic to your content.

Tools 120

Tools Content Marketing Google Trends 120

PRSay

APRIL 22, 2020

Equipping our people with the tools to feel connected, no matter where they are, includes providing collaborative technology, like Microsoft Teams, so they can communicate by voice, video and instant message,” Jones said. “We

Employee 155

Employee Crisis Survey Study 155

The Resolution Blog

FEBRUARY 1, 2018

Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content.

Education 120

Education Technology Creativity Measurement 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. The result is our ‘ 5 ways the World Cup will eat up Christmas ’ report, which identifies five key story trends and patterns that deliver cut-through during the tournament and gives three clear recommendations on what this means for brands.

Brand 78

Brand Branding Data Viral 78

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JUNE 13, 2016

At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd? Here are four ways to get started: Want more great tips from the webinar? Monitoring can also help you manage your brand’s reputation, stay on top of trends and spot looming crises. You need to embrace a converged media workflow. Measurement. “As

Communications 120

Communications Measurement Newspapers Software 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written.

Engineering 77

Engineering Automotive Agriculture Media 77

The Resolution Blog

FEBRUARY 2, 2018

You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. We experienced a problem in PR reporting and built technology to solve it. We’re not in the tech game for a quick sale.

Education 136

Education Tools Creativity Writing 136

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Meeting 78

Meeting Automotive Media Newspapers 78

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Readwrite ( @RWW ): Insightful views on the latest tech trends. a free marketing course). We don’t disagree.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

Meeting 52

Meeting Creativity Internal International 52