Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. Join us for Crisis Communications: Preparation & Management Essentials webinar on Thursday, May 13th. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Resolution Blog

FEBRUARY 1, 2018

Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content.

Education 120

Education Technology Creativity Measurement 120

Cision

JUNE 13, 2016

At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd? Here are four ways to get started: Want more great tips from the webinar? Monitoring can also help you manage your brand’s reputation, stay on top of trends and spot looming crises. Measurement. “As Watch it on demand! Influencer marketing.

Communications 120

Communications Measurement Newspapers Software 120

PR 20/20

JULY 19, 2022

Yet, many professionals looking to align their business objectives with key performance indicators fail to appropriately set and measure goals that result in effective marketing. Hint: it’s not only retweeting celebrities on Twitter or posting videos of the latest TikTok trend. So, we ask, what does effective marketing look like?

Marketing 90

Marketing How To Measurement Meeting 90

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

The Resolution Blog

FEBRUARY 2, 2018

You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. We experienced a problem in PR reporting and built technology to solve it. We’re not in the tech game for a quick sale.

Education 136

Education Tools Creativity Writing 136

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Outside of strictly PPC-related lessons, WordStream’s University also has courses about social ads, and free resources like on-demand webinars and whitepapers.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. What happens when influence outshines advertising? Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JUNE 14, 2018

Remember to add work related webinars and education on the list. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes.

Print 71

Print Resources Technology Interviews 71

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

OCTOBER 9, 2018

Our webinars, whitepapers and e-books are great content marketing pieces for our customers, but also great lead generation opportunities for us. Q: How did you decide on the ideal marketing technology stack? Our editorial team watched for trends and pain points to help populate our blog editorial calendars.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

MAY 10, 2016

With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. Need a measurement makeover?

Measurement 120

Measurement B2B Data Examples 120

Beyond PR

JUNE 21, 2016

Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. Thanks to ever-increasing technological advancements, video can be streamed and viewed on all devices as quickly as text-only used to be.”. The Fast and The Focused.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us. PR measurement.

Survey 121

Survey Measurement Public Affairs Storytelling 121

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. . Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success? Turn to social media.

How To 109

How To System Measurement Data 109

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Industry trends and reports. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success.

Marketing 52

Marketing Analytics eBook System 52

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Businesses can use social to track their health and locate positive or negative talk that may have impacted their net promoter score or locate organic hashtags to leverage trending topics for new content.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

NewsWhip

JULY 29, 2021

Watch webinar. Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Paul Quigley, CEO and Co-Founder, NewsWhip. Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? 2% said “personal safety and security issues.”.

Survey 93

Survey Journalism Study Pitching 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59