ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

APRIL 22, 2020

Equipping our people with the tools to feel connected, no matter where they are, includes providing collaborative technology, like Microsoft Teams, so they can communicate by voice, video and instant message,” Jones said. “We

Employee 176

Employee Crisis Survey Study 176

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). What does it take to really crush sales quotas in 2022? Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Offleash

APRIL 29, 2020

DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

Healthcare 52

Healthcare Small Business Resources Data 52

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. For agencies—you see trends that will have an impact across industries, and can put these on outside trends into context for clients. Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

OCTOBER 9, 2018

Our webinars, whitepapers and e-books are great content marketing pieces for our customers, but also great lead generation opportunities for us. Q: How did you decide on the ideal marketing technology stack? Our editorial team watched for trends and pain points to help populate our blog editorial calendars.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

NOVEMBER 22, 2016

During their webinar, The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat , they discussed why earned media has taken over the communications wheel, what needs to be done to continue on the right path and how to prove each campaign was a successful journey towards earned media. and beyond. 29 at 3 p.m.

Media 40

Media Strategy Analysis Analytics 40

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us. PR technology.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Taking each of these, I’ve been able to consider a trend that I believe is set to be increasingly significant in 2015.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Taking the lead.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

JULY 6, 2016

With today’s new technologies and easily-accessible data, why are so many still getting it wrong? But word of mouth can’t be tracked as simply as other touchpoints, like white papers and webinars. With multi-touch attribution, you’ll be able to track patterns and trends and understand the distance between campaigns and conversion.

How To 109

How To System Measurement Data 109

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Sign up for free ebooks, webinars and other resources (i.e. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. Marketing technology doesn’t exist without data. > Senior leadership thinks of marketing as a service bureau. > It is the Achilles heel of any organization.

Marketing 65

Marketing System Data Tools 65

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. The influx of technology and the data it yields makes everyone a researcher.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. The influx of technology and the data it yields makes everyone a researcher.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

FEBRUARY 26, 2021

Watch webinar. Is that a break or a continuation of existing trends? You saw at the top the higher levels of trust in business, we really think it’s important that business actively participate in the public conversation, so we’re telling CEOs, you have to get out there, you have to demonstrate leadership on issues.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The application of data in public relations isn’t a new trend. The skills, technology and workflow used in media and public relations are converging.

Publicity 164

Publicity Ethics Data Community 164