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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

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Top three predicted social media trends for 2023

Prohibition

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook .

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Both are looking for a better understanding of trends and developments within a given space.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.