Landis PR

JULY 24, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post.

Healthcare 52

Healthcare Communications Marketing Education 52

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

Prohibition

SEPTEMBER 3, 2023

LinkedIn adds influencer tags Similarly to how Meta’s platforms ahs ‘paid partnership’ tags for any influencer/partnered content, LinkedIn is now adding its own brand partnership tags. This will be for the influencer/partner to turn on for any posts they have been compensated for.

Advertising 116

Advertising Advertising Social Media SMB 116

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. Meme marketing is definitely a thing and it’s definitely on the up. It’s not going to be the usual, traditional marketers, that’s for sure.

Marketing 120

Marketing Film Instagram Video 120

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. 23, J-Lo issued the #LoveDontCostAThingChallenge to celebrate the 20th anniversary of her J-Lo album (also, longest hash tag ever–amiright?). This is influencer marketing 101!

Social Media 78

Social Media Marketing Comparison Viral 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR 20/20

FEBRUARY 7, 2023

Where can I find my Google Analytics 4 tracking code so I can tag my website? Where do I tag my website with my Google Analytics 4 tracking code? GA4 insights can be used to make more intelligent business decisions, report on marketing campaigns, view organic data, and more. Tag your website or app to enable data collection. ?

Analytics 69

Analytics Google Mobile Measurement 69

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

Leadership 182

Leadership Reputation Internal International 182

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple. Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Too complicated?

Training 399

Training Video Analysis Data 399

Critical Mention

MAY 31, 2019

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. Create a targeted meta tag. Today, we’re going to look at five of them!

SEO 102

SEO Film Advertising Advertising 102

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Mindful Marketing

DECEMBER 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. Check out Mindful Marketing Ads and Vote your Mind!

Travel 86

Travel Privacy Measurement Course 86

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . By dipping their toes into the AVOD market, these previously SVOD-only services are hoping these new pricing options attract subscribers while adding advertising to their revenue stream.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . By dipping their toes into the AVOD market, these previously SVOD-only services are hoping these new pricing options attract subscribers while adding advertising to their revenue stream.

Trends 170

Trends Advertising Advertising Video 170

Communications Conversations

JANUARY 18, 2019

It’s already tough enough for brands to convince existing influencer partners to use the #ad and #spon hash tags at the top of their posts. As optimistic as I am about influencer marketing in 2019, this could prove to be a big challenge for brands. But, from a brand perspective, this is very scary stuff. While you can.

Marketing 92

Marketing Instagram Brand Branding 92

Cision

SEPTEMBER 15, 2016

Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. By following the five tips below, you’ll be able to boost your social media engagement through the power of offline marketing. Have consistent social media profiles, and feature them in your offline marketing.

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Stephen Waddington

FEBRUARY 16, 2020

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. It’s a market in which news value takes second place to headlines written to create a visceral reaction, rather than inform or educate. Posts on social media tag individuals but dehumanise and normalise their vilification.

Media 193

Media Newspapers Government Social Media 193

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. 23, J-Lo issued the #LoveDontCostAThingChallenge to celebrate the 20th anniversary of her J-Lo album (also, longest hash tag ever–amiright?). In case you missed it, on Jan. BILLION views).

Marketing 60

Marketing Comparison Viral Social Media 60

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. It’s too specific and not discoverable. This will also help you measure overall social engagement.

B2B 111

B2B Social Media Company SMB 111

Cision

FEBRUARY 13, 2017

So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: Compared to many cloud storage apps, Drive offers a lot more storage for free. Google Voice. Google Docs.

Google 244

Google Mobile How To Skype 244

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Prohibition

MARCH 22, 2023

Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Product tags are still very much an element. Instagram also recently removed the Shop tab however, as far as we know, Instagram shopping isn’t completely disappearing yet!

Instagram 62

Instagram Social Media Twitter Privacy 62

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Consider experiential marketing, creating memorable events, workshops, or pop-up shops that leave a lasting positive impression.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? It’s the fourth consecutive year the agency has conducted the survey.

Study 79

Study B2B Marketing Survey 79