Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. The post The Cision Communications Cloud™ Receives its First Industry Recognition appeared first on Cision.

Industry 0

Industry Communications Software Hotels 0

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. Wikimedia Commons.

Real Estate 156

Real Estate Case Study Technology Education 156

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. No, CES (formerly known as the Consumer Electronics Show), is not an auto show. billion – which is a LOT of attention!

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

JANUARY 18, 2024

Many of those attendees and exhibitors were from the vehicle technology space, as the number of exhibitors in this category more than doubled. Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time? It’s not the largest … but it’s the best.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Amazon (6.6K+ articles): In the smart home category, Alexa’s success was in integrations at CES this year.

Trends 191

Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! G2 is the world’s leading B2B software and services review platform. Press Release Distribution category. Companies included in the report should have at least 10 reviews.

Software 88

Software SEO Tools B2B 88

ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. A B2B Company’s Faulty Radar.

Reputation 245

Reputation Airlines Automotive Software 245

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! G2 is the world’s leading B2B software and services review platform. Press Release Distribution category. Companies included in the report should have at least 10 reviews.

Software 78

Software SEO Tools B2B 78

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. And once you’ve collected coverage, will you be able to refine your targeted news distributions? Your company or brand is a given, but what else? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Presspage

NOVEMBER 3, 2021

The company has recently expanded its service area to include the UK and German markets, signing on several triple A-brands as well as growing its team. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 89

Pitching Report Software Survey 89

Presspage

NOVEMBER 3, 2021

The company has recently expanded its service area to include the UK and German markets, signing on several triple A-brands as well as growing its team. In just nine months, the company has grown its staff by 52%. These teams operate on their companies’ front line and deserve a technical solution that is tailored to their needs.

Software 78

Software Corporate Reputation Creativity 78

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” Building buzz without the buzzwords: ban these terms.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader. These audiences look for category insight and find… you!

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.

Brand 196

Brand Branding Reddit B2B 196

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Breaking: Journalists want to report news. The bar for relevance in certain categories, like her beat of cybersecurity, is high. Everybody makes mistakes, but these three episodes show a need for remedial education — and possibly better email software. See this post for real ways to build stronger media relationships.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. None of this matters if an agency person is reluctant to share difficult news with the client.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. With its changing reputation comes a new caution in CEO conduct. My, how things turn.

Technology 165

Technology Leadership Privacy Trends 165

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports.

Writing 52

Writing Energy Training Education 52

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 118

Technology System Tools Government 118

PRSay

JANUARY 13, 2021

Let’s talk a little bit more about these categories. Brand and business, company news, customer stories. Plus, you can compare your performance to other companies using published benchmarks to gauge relative success. The good news: There are a lot of things you can measure. Communication Sender Areas.

Internal 187

Internal International Data Communications 187

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Here are the analytics for one of my press releases for my company. The release was about my company being a finalist in a competition for home-based businesses.

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Beyond PR

AUGUST 4, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Written by Nick Bell. Nick Bell is the VP of Marketing Communications at Cision.

Industry 64

Industry Communications Software Hotels 64