PRSay

OCTOBER 20, 2023

In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. We often focus on people and process, but we need to add technology to that, too.

Communications 165

Communications Ethics Training Hotels 165

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. And yes, there’s even a video series titled “How S#it Works.” . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The website marks it as sponsored. It’s slick, it’s punchy, it’s memorable. How do you earn media?

Media 169

Media Pitching Agency Guidelines 169

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. In other words, when it comes to PR and generative AI, I’m skeptical about deep adoption across the industry.

Report 182

Report Policies Survey Ethics 182

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes Sally is in charge of public relations at a small firm. She loves her work, but there’s a small problem: It seems like competitors are always moving more quickly than she is. It’s almost like they’re able to read publishers’ minds! It’s easy to downplay the importance of timing in PR.

Pitching 130

Pitching Media Print Publicity 130

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to be learned from each one. The failure here was really one of governance, of course.

Banking 212

Banking Nonprofit Twitter Advertising 212

PR for Anyone

APRIL 7, 2020

“I'm an expert when it comes to creating stories and getting a message out there.” In this week's episode, I talk about effective public relations and marketing while working from home. You have a message to share with your followers and clients about what you do. That's what I want you to think about.

Marketing 279

Marketing Training Technology Video 279

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Working in PR, you hear stories about challenging clients, but they are rare. PR people often plan out pitch calendars months in advance. It pays to stay knowledgeable on where your “go to” journalists are working.

Agency 310

Agency B2B B2C Pitching 310

PRSay

MAY 2, 2023

People in my generation are capable and have good ideas to share. People want to see their efforts recognized and rewarded. Good working environment For young professionals entering the workforce, it’s nice to see peers our own age in the office. At the same time, having people of different ages in the office is also important.

Energy 202

Energy Employee Insurance Insurance 202

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. Writing still matters. When writing, it is important to keep the specific campaign objective at the forefront. Something to keep in mind while writing is that you won’t get it perfect on the first draft.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MARCH 12, 2020

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic.

Employee 374

Employee Viral Small Business Travel 374

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

Blogging 114

Blogging Software B2B Survey 114

PRSay

OCTOBER 17, 2022

8 midterm elections fast approaching, officials say they’re busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process. On Twitter , she helps Edwards communicate clearly about voting. It was during the 2020 election. With the Nov.

Communications 185

Communications Video Social Media Facebook 185

ImPRessions - Crenshaw Communications

JUNE 3, 2020

It’s time to speak up. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. We also pledge to learn more about issues affecting the African-American community in our country and encourage our employees, like-minded friends, and our community to do the same.

Communications 253

Communications Construction Community Groups 253

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? topic that relates to you and your business, move that publication to the top of your list.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. This is the time to pour it on.

Pitching 296

Pitching Financial Media Training Training 296

The Stalwart Blog

JULY 6, 2020

Well, COVID is shutting down businesses again as we talked about last week. But how do you position it without sounding opportunistic or boastful? You can still promote your success. Just do it in terms of the value you bringing to employees and customers. In short, make it about them – not you.

Crisis 148

Crisis Employee Company Publicity 148

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. What can you do?

Agency 227

Agency Television Radio Pitching 227

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners.

Mobile 142

Mobile Meeting Course LinkedIn 142

PRSay

MAY 28, 2020

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Broom Center for Professional Development in Public Relations at San Diego State University. “We

Publicity 204

Publicity Google LinkedIn Examples 204

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Before a company can start crafting its message, knowing the audience inside out is crucial. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

Landis PR

APRIL 29, 2024

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. Finland is built on it. At the heart is trust.

Radio 59

Radio Pinterest Television Government 59

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Artificial intelligence can create content that — in most cases — is virtually indistinguishable from content created by people.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

PR for Anyone

APRIL 21, 2020

You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak. And since you are from the area, people are likely to recognize you.

Industry 189

Industry Local System Google 189

PRSay

FEBRUARY 3, 2020

Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. Miller, Ed.

Publicity 218

Publicity Leadership Groups Creativity 218

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently it pay lip service. Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. Karl Connor.

Storytelling 147

Storytelling Local Case Study Television 147

5W PR

MAY 4, 2022

It provides faster, cheaper, and more secure transactions than traditional banking systems. Its applications are currently being explored across industries, and public relations is no exception. It involves storing the content in “blocks” that can be accessed by anyone who wishes to view it.

Technology 88

Technology Publicity Banking Newspapers 88

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., several times a week.

Software 182

Software Nonprofit Technology Education 182

PRSay

OCTOBER 10, 2022

And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Fun has a physiological impact in the brain, with studies showing that it increases serotonin levels — the chemical that regulates many basic processes like sleep, memory and mood.

Consumer 166

Consumer Brand Branding Marketing 166