Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. PR tech mentions.

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Technology means continuous learning. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers.

Print 48

Print YouTube Journalism Instagram 48

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. YouTube is also incredibly vital to advertising. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR.

Technology 73

Technology Print YouTube Financial 73

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Social media platforms like YouTube have proven to deliver significant added views and engagement before, during, and after the game, amplifying the benefits for brands that release their commercials in advance. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. So that’s an overview of the Automotive News PACE Award program.

Automotive 80

Automotive Mobile Technology Social Media 80

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Social Media Listening. Social Media Analytics.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. So, if we believe the naysayers, if I read the print newspaper I will: Miss out on “breaking news” By the time the hard copy Star Tribune hits my stoop each morning at 5 a.m.,

Newspapers 152

Newspapers Print Local Instagram 152

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The common perception of influencers is individuals on Instagram or YouTube selling stuff. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 157

Tools Media Software Analysis 157

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What are the benefits of a broadcast placement rather than a digital/print one? Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Communications Conversations

AUGUST 11, 2017

And where adoption of new approaches and technologies is the norm. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. On the other hand, I see a lot of other people working in the new paradigm. Where audience reach seems to be more fragmented by the day. And they’re miles apart.

Media Relations 87

Media Relations Media Local Leadership 87

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . He has also worked at Time Warner and Euromoney Institutional Investor.

Data 70

Data Retail How To Sports 70

MaccaPR

DECEMBER 10, 2014

Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Marketers should also keep in mind: YouTube is not classified as a search engine. What does ThinkSEM do for your client, Regis?

SEO 98

SEO Interviews Blogging Engineering 98

Mark My Words

JUNE 15, 2018

So, if you look at the values, I think the penny dreadfuls of journalism back in the late 1800’s, 1900’s there was scare headlines in huge print,always focusing on minor news; lavish use of pictures and imaginary drawings, faked interviews, misleading headlines, pseudo-science and a parade of false learning from so-called experts.

Policies 60

Policies Industry Newspapers Interviews 60

The Resolution Blog

OCTOBER 15, 2019

They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for The aim wasn’t just to get more users on the platform; Hectare also wanted to show the general public that technology plays a major part in modern farming, an industry that’s often considered to still be in the dark ages. Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The explosive popularity of apps like TikTok, Instagram Reels, and YouTube Shorts is a testament to the growing appetite for bite-sized, visually captivating content. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social. Express Your Unique Persona.

Social Media 86

Social Media Media Mobile SEO 86

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: Is print media dead? What about brand newsrooms?

Report 225

Report Media Advertising Advertising 225

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. As an added bonus, Buzzsumo has some great influencer prospecting tools, allowing you to find users on TikTok, X, Facebook, and YouTube.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. As an added bonus, Buzzsumo has some great influencer prospecting tools, allowing you to find users on TikTok, X, Facebook, and YouTube.

Digital PR 62

Digital PR Tools Google Pitching 62

Maxim Behar

JANUARY 11, 2024

Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. What value do you think these new technologies can bring to companies? You can also watch the whole interview on youtube. People say, "Why do I need that?"

Leadership 59

Leadership Social Media Creativity Ethics 59

MaccaPR

DECEMBER 19, 2016

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. Here's one way: Spotlight the in-house expert who authored your content piece. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Click here to read the press release announcement).

Media 111

Media Data Local Tools 111