Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 130

Publicity Journalism Storytelling Survey 130

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. While PR, communications and marketing professionals may be comfortable speaking in public, the same is not always true of executives.

Publicity 112

Publicity How To Sports Conference 112

5W PR

MAY 4, 2022

Its applications are currently being explored across industries, and public relations is no exception. This is where public relations (PR) comes into play. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

Polaris

APRIL 21, 2015

With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. 1: “You Suck at PowerPoint” by Jesse Desjardins.

Tourism 100

Tourism eBook Publicity Writing 100

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Other responsibilities could include the creation of the organization’s annual report.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

Energy 122

Energy Leadership Meeting LinkedIn 122

Critical Mention

JANUARY 17, 2019

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations. Public speaking is simply a skill. So, if you are an introvert, you can be a great public speaker.

Publicity 95

Publicity Media Training Groups Training 95

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Senior Director of Global Public Relations, Sophos. Business case writing best practices. Sara Eberle.

How To 396

How To Measurement Data Writing 396

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 190

Communications Sports Journalism Fashion 190

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world.

Strategy 148

Strategy Technology Writing Social Media 148

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Prakkypedia

OCTOBER 4, 2016

It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. No matter the number, there are things you can do to make the most of your presentation and leverage the effort you’re putting in. During your presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Landis PR

AUGUST 14, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. As we were out walking the dogs this morning, I mentioned that it was my turn to write a blog post and I had no idea what to write. For the original blog, please visit here.

Education 52

Education Writing Blogging Strategy 52

Public Relations Sydney

MARCH 21, 2019

A professional bio is a great way to present your expertise, experience and qualifications. The post Should you write your own professional bio? appeared first on Public Relations Sydney. Bios can be used diversely, whether it be on a LinkedIn profile, personal blog or perhaps a speaker profile.

Writing 45

Writing LinkedIn Tools Blogging 45

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website. “Big brands can do it relatively easily, but that’s because they’re a big brand.

SEO 203

SEO Engineering Google Examples 203

ReimaginePR

JUNE 24, 2015

Overcome your fear of speaking in public. If you’re going to speak in public, you’ll have to talk about something. If you’re going to speak in public, you’ll have to talk about something. Write them all down! Write A Speech. Get a soap box, go to the park and read your speech in public. Pick a topic.

Publicity 120

Publicity How To Writing Report 120

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. A total of 223 communications and public relations (PR) professionals completed the survey which was conducted in January and February 2019.

Publicity 90

Publicity Survey Local Writing 90

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Host a Q and A session.

Twitter 347

Twitter Social Media Community Conference 347

Sword and the Script

AUGUST 29, 2020

The UML is an occasional roundup of ideas, articles, reports, or links, that I have analyzed and present here for your perusal. Media relations isn’t the top PR service anymore A report by Talkwalker had some eyebrow-raising conclusions about the services provided by public relations. click any image for higher resolution) 1.

Media Relations 98

Media Relations Report Industry SEO 98

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

JUNE 26, 2023

Here’s my take on the risks and rewards of incorporating generative AI in public relations. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. The post When it comes to generative AI in public relations work, do the benefits outweigh the risks?

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203