Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. PR tech mentions Press release grader.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

DECEMBER 5, 2023

In my opinion, the last deal the company closed tanked the business and they ended up selling out. The business itself was sucked up by the mothership and doesn’t exist as a going affair anymore. This latest deal adds to the grip private equity has on communications tools. LLMs are at the heart of generative AI technology.

Software 130

Software Reddit Technology B2B 130

Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. Rolling is no stranger to news media, joining BizWireTV with a journalistic background including digital reporting and producing for People, MONEY, and Fortune.

Reddit 150

Reddit YouTube Video Mobile 150

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 124

Software Analytics Technology Video 124

The Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

Shift Communications

NOVEMBER 9, 2022

As they have, we’ve seen some vastly different approaches to layoff news. Breaking Down Recent Layoff News. They all share the specifics on severance packages and the steps they’ll take to stabilize the businesses moving forward. Our core business is among the most profitable ever built with huge potential ahead.

Employee 78

Employee Twitter Policies Agency 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

The Resolution Blog

SEPTEMBER 25, 2018

So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. Whether you prefer to listen on your commute, taking a walk or sitting on the beach, it’s easy to fit in a podcast every day, making sure you’re always at the top of your game and the latest topics in comms.

Google 120

Google SEO Local Data 120

Cision

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We look forward to continuing the transformation of the earned media industry.

Communications 0

Communications YouTube Analytics Instagram 0

Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. Awards are a great way to promote key products, technology, projects and people. As you consider editorial, social and event opportunities, don’t forget awards!

Automotive 62

Automotive Mobile System Technology 62

Sword and the Script

APRIL 11, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. PR software vendors race to add generative AI Notified is adding generative AI to its press release distribution service Globe Newswire. Notified is the latest to join the arms race over generative AI.

Software 78

Software Company Pitching Training 78

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 131

Software Pitching Analysis Community 131

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. ChatGPT is powered by GPT-3 , the latest and most advanced version of OpenAI’s language model.

Blogging 62

Blogging Technology Writing Customer Service 62

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. The press release isn’t dead — but it has changed. The good news?

Writing 98

Writing How To Print Corporate 98

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

DECEMBER 18, 2017

Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. The PRWeek Awards recently released its shortlist ! Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms.

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Email is best, as I’m not currently covering urgent/breaking news for any of my outlets. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution). I do have a sense of humor. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 136

Instagram Technology Resources Employee 136

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Once you have the draft release, PressPal.ai suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Prohibition

JANUARY 20, 2023

Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. The most obvious example is the move toward the Metaverse and expanding virtual reality technology, with Meta looking into Haptic gloves to bring real touch into the social media world.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

OCTOBER 25, 2022

Proven business value. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This could include sending press releases, organizing press conferences, or arranging interviews. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Cheddar News. I perked up, curious to identify the source.

Journalism 52

Journalism Media Financial Local 52

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). It’s where the real business of being a respected publication happens. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Reevaluating Twitter.

Trends 126

Trends Pitching Twitter Nonprofit 126

PR in High Definition

APRIL 23, 2020

Reading the news may not be everyone’s favourite thing right now, you’re either falling into a rabbit hole of scrolling through article after article about you-know-what or maybe you’re avoiding the news altogether. First things first, good news. If you maybe want to give Qibi a go, you can read more about it on BBC News.

Energy 62

Energy Sports Print Web 62

Critical Mention

OCTOBER 14, 2018

If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Follow the organization for exciting company updates, networking events and worldwide industry news. GOLINglobal. Weber Shandwick. WeberShandwick. Until next time!

Agency 72

Agency Twitter Conference Financial 72

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. But for the purposes of my latest book, When In Doubt, Make Applesauce! , As a result, their business practices and approaches are questionable at best and unethical at worst. When In Doubt, Make Applesauce!

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

MARCH 24, 2020

With the hysteria surrounding the virus, we have been bombarded with fake news appearing all over our social media feeds – and to be clear, eating raw garlic won’t stop you from catching the virus! In response to this misinformation, the government has set up a specialised cyberteam tasked with cracking down on the spread of fake news.

Fashion 48

Fashion Financial LinkedIn Internal 48

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. The latest installment we published is at [link].

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. G2 names best media monitoring solutions for 2021. PR tech mentions.

Media 105

Media SEO Analytics Analysis 105