Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Practical Law Construction

MAY 6, 2020

In this blog I look at that guidance and conclude that, despite my initial optimism, a number of BUK’s recommendations actually do represent material departures from current market practice that clients may struggle to get on board with.

Insurance 52

Insurance Insurance Construction Blogging 52

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Doctor Spin

FEBRUARY 22, 2024

Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. Subscribe to Mindful Matters blog.

Retail 55

Retail Consumer Software Web 55

Communications Conversations

MARCH 14, 2017

In order to grow, at least in my opinion, you need to take an honest look at places you can improve. Every place a person places their time is now weighed and considered. We brought in new categories, removed some others and broke out some categories by size of the organization. and “how can we be relevant to you?”

Ethics 68

Ethics Leadership Examples Fashion 68

Shift Communications

NOVEMBER 24, 2015

The WWE was quick to take to social media addressing the concerns, noting the event would take place as planned and that the proper local and federal authorities. Here are a few that came to mind: Your Success May Mean Cutting a promo. Whether a wrestler s a ‘Heel’ or a ‘Baby-face,’ all that matters is story telling.

Sports 60

Sports Pitching Agency Conference 60

Shift Communications

NOVEMBER 24, 2015

The WWE was quick to take to social media addressing the concerns, noting the event would take place as planned and that the proper local and federal authorities. Here are a few that came to mind: Your Success May Mean Cutting a promo. Whether a wrestler s a ‘Heel’ or a ‘Baby-face,’ all that matters is story telling.

Sports 60

Sports Pitching Agency Conference 60

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MAY 3, 2016

Roughly 70% of webinars take place on Tuesday, Wednesday or Thursday, with Thursday earning a slight edge among the most popular day for B2B to play online host. Webinars often fall into this category too. Create a roundup blog posts that curates all events for the month. Some are pre-disposed to wait for the recording. “In

B2B 60

B2B Content Marketing Web Blogging 60

Waxing UnLyrical

SEPTEMBER 25, 2010

Genes tussle with mind over where I am where I was where I should be where I cannot be. I am in both places, no place, some place, which place? We straddle time, cultures, places, people and memories when clocks and calendars collide. calendars – Google Blog Search [.] I was there then.

Skype 51

Skype Measurement Tourism Blogging 51

Prohibition

MARCH 16, 2020

With that in mind, here’s selection of some of our favourite Leeds based influencers. She is also veggie and cruelty free and is often found sharing new make-up and skincare products that fit within these categories. Full review on the blog v soon ? Jem (briarroseandme). View this post on Instagram. Vinyl dream?

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

With that in mind, here’s selection of some of our favourite Leeds based influencers. She is also veggie and cruelty free and is often found sharing new make-up and skincare products that fit within these categories. Being a Yorkshire based team, we wanted to champion and share some of our favourite influencers from up North.

Fashion 62

Fashion Instagram Travel Trends 62

PR 20/20

JUNE 16, 2016

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. Better understanding strategy, its place in your marketing efforts, and how to address a lack of strategy can help avoid one or both of these mistakes.

Strategy 40

Strategy Marketing Energy Training 40

Sword and the Script

MAY 14, 2019

To place this in context, the company’s newscrawler has index some 5.5 This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. How do you compare a brief mention in a top tier business publication to a product review in a blog? This is the really good stuff.

Case Study 116

Case Study Software Data Web 116

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. While I truly believe he’s smart and has some witty things to share, I’m not convinced he fits into the “thought leader” category just yet. Guest Post by C.A. Shall we label you a “thought leader?” Steve Jobs.

Leadership 40

Leadership Twitter Small Business Storytelling 40

NewsWhip

MARCH 31, 2021

There’s something that you mentioned there, this fragmented consumer journey, and you’ve mentioned before that comms is moving too to a place where we are accepting consumers who are in the driver’s seat and they have more control of their journey and that has a lot of implications for the industry. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

NewsWhip

JUNE 10, 2021

It comes down to any time that there is something broader in the tech landscape, we have to be mindful of what that is, because that could always have a broader impact on the industry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. JGoldsborough said: @Narciso17 is talking abt fire drills @Shonali's place.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

DECEMBER 2, 2010

And it was very sad to have to hear the over-qualified applicants try desperately to explain why it didn’t matter they were over-qualified while we knew – from their expressions and body language, though sometimes they were honest to come right out and say so – that it just wouldn’t work. Re: #5 - very true.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

SEPTEMBER 14, 2010

It means figuring out What your story is, Why it matters (yesterday Beth Harte took the “why&# so far you might not be able to catch it even with a boomerang, with almost all of the variations being questions PR pros should ask, at some point or other), Who you’re trying to tell it to, and Where, When and How you’re going to do it.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 25, 2011

The strange thing is, this email asks the shopper to report violations of Etsy’s DO’s and DON’Ts, which was what I thought she was doing by emailing them in the first place? Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Mind blowing. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

ZudePR

JULY 20, 2016

Since setting up on my own, I’ve worked all over the place. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

SEPTEMBER 27, 2010

not Canadian, mind you) for the tech world’s equivalent of methamphetamine. Did you have specific goals in mind when you started the @ATT_Wireless_PR handle? The companies must really feel like theyre between a rock and a hard place, though, and I cant blame them for that. There I paid a man with a soul patch $600 (U.S.,

Wireless 74

Wireless Twitter Writing Measurement 74

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 27, 2011

Do you really think I – or anyone you’re pitching – is going to take you seriously if “XX&# has been crossed out and your name placed beside it? What does it matter? are lots of great blogs about there about sharpening your pitches– I like this post and this blog in [.] Wanna Subscribe?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

When you check in to a place on Facebook; 3. You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago?

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 11, 2010

The newly-formed countries of India and Pakistan each wanted control of strategically-placed Kashmir, so what did they do? And not just that it would take place, but when and where. Would you mind emailing me about the photo and to continue the conversation? Image: taruntej via Flickr , CC 2.0 Why, they went to war , of course.

Facebook 105

Facebook Twitter Transportation Measurement 105

Masters in Communications

FEBRUARY 12, 2022

Some types of mass media fit in multiple categories with the addition of new technologies in the digital age, broadly they are classified thus: Printed Media The history of mass communications below states the written word emerged around 35,000 years ago. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. Blogging doesnt have to look like high school.

How To 64

How To Twitter Facebook Writing 64

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Your blog is one example, but don’t just restrict it there – try pinning it on Pinterest, for example, or sharing snippets of it on Twitter. Something like “Red Hot Toy Sale!”

Communications 40

Communications Pitching Writing Social Media 40