Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Understanding the site impact of content in different publications can provide insight into which direction or PR strategy you should use. PR and marketing need a level change in measurement.

Comparison 294

Comparison Advertising Advertising Analytics 294

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

PR in High Definition

APRIL 25, 2022

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 2: Hashtag holidays With Santa’s wardrobe updated, the next step was crafting a social media strategy to make the North Pole trendier than the hottest vacation spots.

Social Media 80

Social Media Trends Crisis Crisis Management 80

PRSay

JUNE 7, 2021

From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Spark new ideas.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 65

Social Media Video Viral Brand 65

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. What measures are in place to protect those at risk? Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak.

Employee 156

Employee Leadership Viral Small Business 156

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. This is a doomed strategy on so many levels. Quantity over quality?

Skype 149

Skype Interviews Viral B2B 149

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Beyond PR

AUGUST 22, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

Barokas

OCTOBER 21, 2020

He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb. I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. Created a viral video?

System 88

System Viral Strategy Survey 88

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Should you introduce new evaluation strategies or stick with AVE?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JUNE 9, 2015

Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. Focus on base hits not homeruns and what we learn in the process over time, will bring us far closer to viral than an outright declaration. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Shift Communications

APRIL 11, 2018

Your strategy determines whether the fire continues to escalate or if it will be put out quickly. Measure level of impact – The best way to assess if a piece of news is going to “blow up” is to do due diligence on the level of influence of the reporter/publication. In the digital world, news goes viral almost instantly.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

DECEMBER 12, 2018

” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Solo PR Pro

AUGUST 29, 2017

It feels like this summer of social has revolved around measurement. Much like Ed Sheeran’s all-you-can eat meal, the statistics used to measure social success are often empty calories. There has to be measurement that transitions from empty calories to business protein. You can pray for viral or train for a marathon.

Communications 48

Communications Viral Energy Measurement 48

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Knowing this difference can help take your PR strategy to new heights. Each element is a crucial part of your data strategy, and one can’t function without the other.

Data 60

Data SEO Engineering Strategy 60

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? What are the insights you can pull from that story?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Want to learn how to include word-of-mouth marketing in your PR strategy? PR and marketing professionals need to be pragmatic about their digital tools and tactics, and need to regularly measure their effectiveness.

Social Media 120

Social Media Facebook Print Advertising 120

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! The days of measuring influencer marketing strategy efficacy by engagements and impressions are over.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Communications Conversations

APRIL 20, 2018

A few of my favorites (yes, I am a data geek) include post volume, engagement rate – the measure of likes, comments and shares divided into total posts – and video minutes viewed (we produce a lot of video content at Collegis). . Ultimately, the goals your organization has is what determines the metrics you should be tracking.

Social Media 114

Social Media Media Education Analytics 114

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Being able to measure and assess influencer marketing ROIs accurately (44%). ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. Craft your strategy around “what’s in it for me” instead of “do the right thing”. Experienced PR professionals know this intuitively, and don’t get caught up in whether it’s fair or not. Selflessness is selfish.

Airlines 120

Airlines Viral Government Local 120