Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Virtual Media As tech continuously upgrades and shares information through artificial intelligence, PR strategies will begin to include voice-searchable content.

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Media Print Radio Consumer 100

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Positivity engages audiences, and shines your reputation.

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Wikipedia Viral Reputation Internal 62

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The strategies behind conducting effective Digital PR campaigns. A strategy that has worked well is evoking emotions from readers.

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Digital PR Industry Strategy Film 170

Mark My Words

APRIL 11, 2023

Labour’s election strategy of courting voters outside its progressive metropolitan strongholds with increasingly socially conservative rhetoric has been crystalising for months and was writ large in an attack ad bluntly accusing Rishi Sunak and the Conservatives of being soft on crime, specifically sex crimes against children.

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LinkedIn Viral Leadership Reputation 60

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations.

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Nonprofit Crisis Viral Groups 227

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

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Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

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How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks. Use the incident to tell your story.

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Crisis Twitter Course Viral 199

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. This is a doomed strategy on so many levels.

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Skype Interviews Viral B2B 149

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral?

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Trends Viral Analysis Crisis 61

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

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Content Marketing Marketing Viral Study 144

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

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Crisis Management Social Media Crisis Media 118

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? What are the insights you can pull from that story?

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Advertising Advertising Data Reputation 131

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Should you introduce new evaluation strategies or stick with AVE?

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Tools Publicity Measurement SEO 136

Cision

JULY 25, 2016

What I want to do in this post is to discuss a few considerations about superusers that are important when planning social and digital strategy. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Measurement enables adaptability. Thoughtful measurement.

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Facebook Instagram Measurement Twitter 120

ReimaginePR

AUGUST 29, 2016

It all starts with an intentional strategy for existing and interacting on social media. It’s important to explore the best way to cultivate that strategy. It’s vital to understand the most popular platforms and what strategy works on each one. You can curate a positive reputation as a brand that always answers back.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In today’s social media-driven world, a good crisis management strategy is more important than ever.

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Crisis Communications Crisis Communications Crisis Management 62

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things.

Social Media 88

Social Media Media Resources Creativity 88

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Knowing this difference can help take your PR strategy to new heights. Each piece works together to form a cohesive PR strategy.

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Data SEO Engineering Strategy 60

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. Craft your strategy around “what’s in it for me” instead of “do the right thing”. Everett Martin is a strategic public relations consultant in Canada, specializing in social responsibility and reputation management.

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Airlines Viral Government Local 120

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business.

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Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. And, the reality is, in this digital world, relevance is even more important than reputation. W2O rebranding to Real Chemistry | Jump to text. COVID changing healthcare storytelling | Jump to text.

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Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

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Pitching Writing Digital PR How To 164