The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. The expansion of Facebook advertising capabilities makes it easier than ever for brands to encourage direct business on social media and for marketers to measure ROI.

Social Media 87

Social Media Trends Media Instagram 87

ReimaginePR

AUGUST 29, 2016

It all starts with an intentional strategy for existing and interacting on social media. It’s important to explore the best way to cultivate that strategy. It’s vital to understand the most popular platforms and what strategy works on each one. Facebook definitely skews towards advertising. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content. Paid Content.

Viral 52

Viral Video Social Media Creativity 52

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JULY 25, 2016

What I want to do in this post is to discuss a few considerations about superusers that are important when planning social and digital strategy. While 1 percent (hopefully) is low when measuring the drivers of social engagement for your business, low single digits are fairly typical engagement statistics for social posts.

Facebook 120

Facebook Instagram Measurement Twitter 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Should you introduce new evaluation strategies or stick with AVE?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MAY 12, 2021

Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. What does interest look like?

Trends 78

Trends Brand Branding Reddit 78

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JUNE 9, 2015

Marketing isn’t harder or easier than in previous years, but it is, in a time where people avoid, ignore or block advertisements as The Economist noted, substantially different. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Social is branding, but unlike traditional advertising—it’s more human. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Shift Communications

MARCH 25, 2015

At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales. Although different, PR and marketing complement each other, as SHIFTers well know with our Earned Media Hub PR Strategy.

Marketing 60

Marketing Advertising Advertising Pitching 60

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Being able to measure and assess influencer marketing ROIs accurately (44%). ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Author Christina Milanowski promises to keep it updated. #2.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. more views.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. 16: How the consumer driven news cycle changes PR measurement. We talk about R rates. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Give one get one is Uber’s core strategy. From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Beyond PR

AUGUST 4, 2016

That’s why it’s vital that your brand gets your social media strategy right. While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. When done right, it can add an engaging multimedia layer to your marketing strategy.

Social Media 40

Social Media Pinterest Media Marketing 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62