Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The strategies behind conducting effective Digital PR campaigns. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

APRIL 25, 2022

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. This is a doomed strategy on so many levels. Quantity over quality?

Skype 149

Skype Interviews Viral B2B 149

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. Reevaluate the metrics that matter most.

Social Media 87

Social Media Trends Media Instagram 87

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time. While semi-hysterical fans were calling for customers to toss their slow cookers, the brand was able to cook up a swift and measured response. The most common sentiment?

Crisis 199

Crisis Twitter Course Viral 199

Shift Communications

APRIL 11, 2018

Your strategy determines whether the fire continues to escalate or if it will be put out quickly. The company lost about $37 billion in market value, Mark Zuckerberg is to testify before Congress, and consumers are pursuing a movement to #deletefacebook (which some say is impossible ). This led to mass outrage toward the company.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Should you introduce new evaluation strategies or stick with AVE?

Tools 136

Tools Publicity Measurement SEO 136

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. Repurpose it to strengthen your overall PR strategy and maximize your investment. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

ReimaginePR

AUGUST 29, 2016

It all starts with an intentional strategy for existing and interacting on social media. It’s important to explore the best way to cultivate that strategy. It’s vital to understand the most popular platforms and what strategy works on each one. Click To Tweet. Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site. They own properties like.

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. This is where influencer marketing comes to the rescue.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

FEBRUARY 28, 2018

Once you start rolling with your marketing efforts, it’s time to find companies that align with your growth strategy. Here are three reasons we chose BuzzStream to launch our growth strategy: 1. It worked, but it was time consuming to switch from product to product, and of course the cost was not as low as it could be.

Viral 48

Viral Fashion Report Company 48

MaccaPR

AUGUST 20, 2014

We’re often asked: what’s the magical hour at which a Facebook post will compel thousands to “like” your brand, how often should you post a LinkedIn update, or what’s the best length of a video that will reinforce a clip “going viral” on YouTube? Social Media Measurement'

Social Media 97

Social Media Media YouTube Facebook 97

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Who needs crisis communication? Discourse of renewal.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. This is time consuming, while doing all of the aforementioned tasks. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 100

Viral Community Nonprofit Social Media 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111