Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Metaphorically invested I took a lot of heat personally and professionally for defending the company.

Reddit 174

Reddit Software B2B Technology 174

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. These measures are critical for minimizing harm and preserving trust. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 65

Social Media Video Viral Brand 65

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 79

Social Media Trends Crisis Crisis Management 79

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. PR and marketing need a level change in measurement. In advertising, impressions refers to the number of eyes an ad receives. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Know the risks, take them seriously, and put measures in place to mitigate them. That is, after all, your job.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

NewsWhip

JUNE 2, 2020

We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. They needed a tool guaranteed to deliver. “.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. By this I means systematic programs that are customizable, repeatable, scalable, measurable and improved overtime.

Viral 115

Viral Marketing Web Case Study 115

Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. What factors contributed to the success of Captain Tom? And what can PR pros learn from this story? Some key insights from the research include: PR is powerful as ever.

Viral 71

Viral Analysis Television Radio 71

Polaris

NOVEMBER 29, 2014

A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Instead of guessing at a program’s success, we’re able to measure it based on the criteria our clients deem meaningful. Take time to avoid a viral disaster. The former gives a sense of how much their audience likes them.

Policies 181

Policies Marketing Viral Pitching 181

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

5W PR

FEBRUARY 17, 2021

The difference was wide on viral challenges with 31% of marketers moving towards that and only 10% of consumers wanting more. It’s probably worth expanding on those that are, but continue to measure and monitor them. As importantly, it also showed cases of where they differed. There was an interesting discovery as well.

Consumer 97

Consumer Trends Viral Survey 97

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Measure at every step. Sometimes I do, but mostly I just read a lot.

Communications 40

Communications Measurement Employee Course 40

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

JUNE 9, 2015

Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. Focus on base hits not homeruns and what we learn in the process over time, will bring us far closer to viral than an outright declaration. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

PRSay

FEBRUARY 24, 2017

Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. That’s an asset that stays with you, unlike shares or post virality.” The team also ties social media data to bookings and revenue.

Social Media 98

Social Media Airlines Media Meeting 98

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. So, as the new year approaches, here are our rules for advice to avoid.

Skype 149

Skype Interviews Viral B2B 149

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Your plan should clearly state how you measure success and what data is needed as part of that measurement process. Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way. Human element.

Brand 62

Brand Branding B2C Viral 62

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Organic shares are really what make a story go viral. As such, Collins spends time building his social channels to increase the ROI of his reporting coverage.

Reddit 159

Reddit Media Analytics Trends 159

The Resolution Blog

JUNE 24, 2015

Ensuring your story gets picked-up goes beyond just a well-written press release itself; how you distribute it, who you send to, and how you measure its success - every aspect of your approach requires consideration. Going viral is great - but actions are more important. You're going to need coverage. Nor do they have time.

Viral 120

Viral Social Media YouTube Small Business 120