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Advertising paradox: New study measures privacy vs. personalization in ads

Agility PR Solutions

When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

Privacy 88
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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.


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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Context matters. All breaches aren’t the same.

Media 294
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Building a perfect pitch? The story is in the data


This means that pitching must start with the right data and end with measurement. Also, make sure that it’s compliant with privacy laws such as GDPR. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?

Pitching 370
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Privacy Policy


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Changes to our Privacy Policy.

Privacy 40
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened.

Brand 177
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Bits, Bytes and the Ethics of Data


Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 250