5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes.

Tourism 118

Tourism Fashion Travel Retail 118

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. However, I do think it is important to note while social media does involve proactive measures to establish strong relationships, it can be measured. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

wiredPRworks

FEBRUARY 11, 2016

Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Effectively manage your privacy and communication settings. Building the foundation of a comprehensive social media marketing plan. Spying on the competition without them seeing you.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Start measuring.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections. next year, down from 6.4%

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. Critical review is an important part of the creative process. Align yourself to that outcome and measure yourself against that metric. The student demands a level of service from the teaching institution.

Comparison 102

Comparison Privacy Employee Construction 102

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. Mappos is my all-time favorite example of how Zappos uses, without violating customer privacy, the zip code and item numbers from each order to create killer content. Today, I still wouldn''t trade my career for anything.

Data 96

Data Privacy Infographics Measurement 96

MaccaPR

NOVEMBER 1, 2016

As Scott Redick, now the managing director of creative strategy at Charles Schwab, said in a Harvard Business Review column : “Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. Customers perceived Apple's gift as an invasion of privacy. The Bottom Line.

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Then things changed, I think they made their policies clearer, people became more conscious of privacy, copyright, etc. Image: striatic via Flickr, CC 2.0 Thanks so much for stopping by WUL! and now Flickr is.

Policies 86

Policies Twitter Facebook Writing 86

5W PR

FEBRUARY 22, 2024

From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Combat misinformation, protect privacy, and engage in respectful discourse. Explore free options like Canva for design, GIMP for image editing, Audacity for sound, and iMovie for video.

Media 78

Media YouTube Transportation eBook 78

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90