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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

To protect against these risks, a strong crisis communication plan is essential. Key steps include training spokespersons, carefully crafting preemptive messages, and maintaining open lines of communication with stakeholders. These measures are critical for minimizing harm and preserving trust.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

Crisis 136
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”.

Brand 109
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Adherence to privacy regulations.”. Crisis interrupted.

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Book Review of Outside Insight book: Understanding (and navigating) Data within the Media Landscape

Karen Freberg

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 113
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 191