PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). More Categories -> Facebook Categories. Books and literature.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

MARCH 15, 2024

The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories. One of the first things I do when it comes to measuring the impact of a news story is to go into NewsWhip Spike and look at the velocity function, particularly which stories have the highest predicted interactions.

Data 78

Data Social Media Consumer Trends 78

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. Coverage in various categories (type of media or blog, quality of placement). So I kept looking. Call in the Specialists.

Measurement 120

Measurement Exercises Interviews Tools 120

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

AUGUST 31, 2021

This is all interesting, but what really stood out for me the most – aside from the observation that 25% of marketers do not use email as a marketing channel – was the segmentation of answers into three categories: high performers, moderate performers and underperformers. More likely to measure results as they happen.

Survey 132

Survey Marketing Groups Measurement 132

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Producing hybrid events. The deal is aimed at hybrid events. Remote work.

Pitching 88

Pitching Report Software Survey 88

5W PR

AUGUST 30, 2023

By measuring the impact of external marketing efforts, companies can fine-tune their strategies to drive more traffic to their Amazon Storefront. After that, it’s time to organize the products into categories and add product tiles to the Storefront that need to have a product image, title, and description.

Mobile 78

Mobile Advertising Advertising Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. A real influencer should be credible, with authentic expertise or appeal that is truly relevant to the category in question. It’s not enough to have lots of followers or to offer a superficial fit with a brand.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Strategy Consumer 245

Stephen Waddington

JULY 21, 2020

COVID-19 proof categories Some sectors have been wholly unaffected by the COVID-19 lockdown and are booming. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Rethinking events Corporate events will never be the same again. Here the opportunity is growth and new markets.

Crisis 78

Crisis Agency Enterprise Local 78

Shift Communications

OCTOBER 10, 2017

One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. Let’s look at an example of this data-driven investigation by digging into the MarketingProfs B2B Forum, an event I had the pleasure and privilege to attend and keynote. The Value of Conference Data.

Conference 114

Conference Data Marketing B2B 114

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s rooted in data and insights and is measurable. When each dollar counts, PR plans need to be highly targeted.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. Partner with them to author content on your site or speak on stage at industry events. Measure your results. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. No baseline for measuring outcomes. Confusing PR with publicity.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

AUGUST 4, 2020

So, while the latter is the bigger category, the former still commands more interest. >>> The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 147

Media Relations Media Print Software 147

Melissa Agnes

DECEMBER 11, 2014

The 8 key categories of issue management vs. crisis management. In a management context, that difference, and why it is important, falls under eight key categories. An issue is an identified event or trend which could have a significant impact on the organization. Listen: TCIP #027 – Successful Issue Management with Tony Jaques.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

NewsWhip

OCTOBER 26, 2021

The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories. One of the first things I do when it comes to measuring the impact of a news story is to go into NewsWhip Spike and look at the velocity function, particularly which stories have the highest predicted interactions.

Data 78

Data Social Media Consumer Trends 78

Cision

OCTOBER 3, 2016

Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. Take lessons from that peak in conversation and create a follow-up campaign that aligns with your objectives but borrows tactics from that event to create more peaks and more conversation. Those are now prospects you should reach out to.

Software 0

Software Comparison Media System 0

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Awards Blog

MAY 15, 2019

You can measure how much time visitors to your website spend on the the award page, and count this towards attribution and by extension, the ROI of the award. We’ve uncovered close to 8,000 awards categories. Events and Conferences. Many awards programs are simply extensions to live events. Licensing Fee.

Analytics 57

Analytics Google Course Web 57

Waxing UnLyrical

JUNE 24, 2019

When defining influencers by category, CMS Wire says. Event panel. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. As with any campaign, start with measurable goals and KPIs. As with any campaign, start with measurable goals and KPIs.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. A survey of 1,00 journalists found 53% say they will cover more in-person events in 2022 compared to last year, according to Muck Rack. Content picks from around PR tech land.

SEO 130

SEO Content Marketing Marketing Software 130

Stephen Waddington

JUNE 9, 2020

The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. There was no other form of marketing involved or grand strategic plan.

Radio 89

Radio Skype Print Local 89

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 90

Analysis SEO Guidelines Google 90

Melissa Agnes

DECEMBER 11, 2014

The 8 key categories of issue management vs. crisis management. In a management context, that difference, and why it is important, falls under eight key categories. An issue is an identified event or trend which could have a significant impact on the organization. Listen: TCIP #027 – Successful Issue Management with Tony Jaques.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Cision

JUNE 6, 2017

Influence” tends to be jammed into one big category when in fact, it’s nuanced. They may have a medium-to-weak connection to your actual product because they’re overwhelmed with requests from every brand in the category. Three Types of Influencers. Not all influencers are alike and not all influencers fit every business situation.

Marketing 239

Marketing Television Handbook Web 239