Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. It’s a good idea to subscribe to local news sites and sign up for alerts on local events relevant to your industry (e.g., Let’s take the Minneapolis-based pizza parlor. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. For example, if the goal is website clicks, a digital campaign could be better suited than a live event.

Writing 40

Writing Agency How To Examples 40

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

MAY 6, 2017

As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. Writing, Labels and Cohorts; Words Really Do Matter [UML]. 3) Context in measurements. See these related posts: . 2) Context in mediums.

Measurement 66

Measurement Marketing Survey Advertising 66

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

PR in High Definition

AUGUST 29, 2017

What does ‘effective’ communications mean to you and how can you measure it? What key news items or events do you need to factor into your timeline of activities? What was good and bad about your communications measurement in 2017? How could measurement be improved going forward? Evaluation. PR planning: tips and tricks.

Writing 48

Writing Measurement Creativity Communications 48

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

ReimaginePR

APRIL 9, 2020

All decent writing is structured. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. Writing an analytical article isn’t an effortless occupation and it demands doing lots of homework. The book will foster your existing understanding and creating abilities.

Study 120

Study Analytics Writing Measurement 120

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Business Wire

MARCH 20, 2018

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. She said they’re also more respectful of readers’ time. “If

Reddit 158

Reddit Media Analytics Trends 158

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Wadds Inc.

JUNE 5, 2023

The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans. Some of the advice might be described as commonsense and yet time and again, organisations fail to apply seemingly obvious measures that would’ve prevented a world of pain.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Also, make sure that your pitch is timely.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Partner with them to author content on your site or speak on stage at industry events. Measure your results. Create a content plan. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

MARCH 26, 2020

However, as psychological studies show, memory tends to twist events as they happened to us – we might remember things as if real although they never happened to us, or we forget things that are essential at the time. The more we minimise the time between the events and recall, the more accurate account of events we are likely to get.

Policies 109

Policies Government Study Crisis Communications 109

Cision

DECEMBER 18, 2017

Seeing this on your calendar, you can map out related content in the weeks leading up to the event. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event.

Media Relations 40

Media Relations Measurement Media Analysis 40

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. The way we think about external events leads to our emotional state. Executive leadership begins, though, with looking on the inside.

Leadership 177

Leadership Financial Employee Google 177

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. More likely to measure results as they happen. 71% of high performers “say they can measure campaign performance in real-time” [vs. 70% “of CMOs align their KPIs with their CEO’s.”.

Survey 136

Survey Marketing Groups Measurement 136

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162

Media Fashion Television Radio 162

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is a Press Kit ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140