Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Wikipedia Agency Ethics Reddit 44

Doctor Spin

JANUARY 16, 2024

In Wikipedia. In Wikipedia. Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. In Wikipedia. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. In Wikipedia. In Wikipedia.

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Wikipedia Film Groups Journalism 52

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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Content Marketing Marketing Viral Study 120

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends.

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Trends Industry Wikipedia How To 142

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia.

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Wikipedia Energy Community Fashion 52

Flack's Revenge

APRIL 20, 2017

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. Marketers are accusing competitors of post-truth PR claims. Adhere to highest ethical standards.

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Wikipedia Ethics Education Data 159

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas. In Wikipedia. In Wikipedia.

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. The post The marketer’s challenge of the shrinking attention span appeared first on Firefly Communications.

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Wikipedia Viral Reputation Internal 62

Doctor Spin

JUNE 7, 2023

In Wikipedia. In Wikipedia. 2023, May 29). link] According to Dunbar, this limit is a direct function of relative neocortex size, which constrains our ability to keep track of complex social relationships. Evolutionary Anthropology: Issues, News, and Reviews, 6(5), 178–190. 4 Dunbar’s number. 2023, May 29).

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Wikipedia eBook Groups Journalism 52

Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

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How To Wikipedia Engineering Web 194

Flack's Revenge

JUNE 13, 2019

Flash forward twenty or so years and it is not well-intentioned if sometimes annoying US marketers who’ve mastered memetics. Understand memetics, I thought, and I will be the PR whisperer; able to make buzz and even press releases catch on and spread far and wide (as I further detailed in this post ).

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Wikipedia Social Media Travel Web 136

Stephen Waddington

OCTOBER 18, 2018

This is a growing segment has developed out of the market for social media management. Social media platforms such as Twitter ( October 2018 lineup: Key dates for Twitter marketers ) and tool vendors such as Hubspot ( The Ultimate Social Media Holiday Calendar for 2018 ) are a good source. These are content management systems.

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Tools Web Banking Wikipedia 203

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? source: wikipedia. source: wikipedia. High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. Have you ever been to High Point?

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Marketing Wikipedia Transportation Trade Shows 40

David PR Group

FEBRUARY 22, 2019

Today, I’m wiser (at least a little) and now completely understand the concept and believe it offers a great marketing opportunity for executives. Source: Wikipedia, which coincidentally can help you become one. 3) It brings you new opportunities, which might be new business or marketing-related. What is it? “A –John.

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Wikipedia Leadership Interviews Reputation 56

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? source: wikipedia. source: wikipedia. High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Doctor Spin

NOVEMBER 29, 2023

In Wikipedia. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. In Wikipedia. He used various experimental techniques, including what is now known as “participant observation.” 3 When Prophecy Fails. 2023, October 28).

Handbook 52

Handbook Wikipedia eBook Comparison 52

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. What does PR mean to your organization?

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Publicity Wikipedia Nonprofit Training 60

Bad Pitch Blog

DECEMBER 28, 2011

Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." PR people certainly have more access to customers than any other marketing discipline.

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Customer Service Marketing Wikipedia Pitching 69

prTini

SEPTEMBER 19, 2014

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

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Tools Wikipedia Case Study Marketing 50

Cision

APRIL 1, 2016

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. The key to marketing and public relations is knowing where and when to reach an audience. The same idea has been discussed on Twitter. Social networks have to monetize. Or worse, they would stop existing.

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Instagram Wikipedia Privacy Policies 120

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Q: Should organizations allow their team to tweet from their own accounts to make the experience more personal?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Partially because HR teams don’t have the time to do most of the work.

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Communications Brand Branding Wikipedia 83

Polaris

JULY 2, 2014

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. Content Marketing' But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people. Ok, maybe not moose.

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Wikipedia Television Content Marketing Facebook 100

Doctor Spin

NOVEMBER 17, 2023

In Wikipedia. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. In Wikipedia. 1 Charlie Munger. 2023, October 29).

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How To eBook Wikipedia Viral 52

Mora Communications

NOVEMBER 21, 2017

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Once that’s defined, it’s important to identify your market or markets. True, but that’s just the starting point. .

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Brand Branding Wikipedia Print 40

David PR Group

DECEMBER 2, 2016

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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Reputation Wikipedia Customer Service Engineering 40

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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Wikipedia Resources Content Marketing LinkedIn 72

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

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Facebook How To Customer Service Wikipedia 120

Shift Communications

MARCH 17, 2016

Bruce Rogers’ Forbes Thought Leaders articles , for example, almost always have a mix of the following: a human interest angle (how a CEO got their idea/start); a pivot or revelation that led the company to success; market and company performance numbers; how the company is challenging the status quo.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Rock the Status Quo

APRIL 23, 2015

Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.

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Brand Branding Community Wikipedia 100

PR in High Definition

OCTOBER 28, 2021

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. But it’s still not something the average person comes across in their daily routine – this is the metaverse’s challenge at the moment.

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Communications Wikipedia Meeting Technology 62

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Welcome to agency life.

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Industry Insurance Insurance Resources 58

Where the Fishermen Ain't

OCTOBER 25, 2013

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. in the past decade.

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Publicity Wikipedia System Community 39

PR in High Definition

OCTOBER 23, 2019

However, some have taken the bold step in defining a purpose that resonates through not just marketing and the C-suite, but through every part of their operations. Many firms treat their sustainability initiatives as statements of organisational purpose, which can lead to a very narrow focus. Furthermore, there’s the problem of definition.

Airlines 48

Airlines Local Wikipedia Travel 48

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” We will probably make “small talk” that may gradually transition into a more meaningful conversation.

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Social Media Media Wikipedia Tools 120

Doctor Spin

JANUARY 13, 2023

Read also: Influencer Marketing is A-Changing I argued that the marketing- and PR advantage would be so prominent that influencer-started businesses would soon begin to challenge traditional businesses, even global powerhouses like McDonald’s. In Wikipedia. In Wikipedia. In Wikipedia. 2023, January 12).

Leadership 52

Leadership Wikipedia Film Case Study 52

PR Conversations

SEPTEMBER 8, 2011

Their different viewpoints have echoes of today’s ongoing debate between those who seek to maintain a clear divide between rarefied PR and down-market publicity. She does not even have a Wikipedia entry. Time to write that Wikipedia entry I think. Or is that honest publicists and disingenuous public relations professionals?

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Publicity Wikipedia Fashion Writing 40