article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

article thumbnail

The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral. Positivity engages audiences, and shines your reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Ah, what an awesome and important question!

Airlines 206
article thumbnail

Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. In Wikipedia. 1 Charlie Munger. 2023, October 29).

How To 52
article thumbnail

My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ It had migrated to the agency’s lifestyle marketing communications team.

article thumbnail

10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. Viral Loops (or How to Incentivise Social Media Sharing).

article thumbnail

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?