Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370

Pitching Data Privacy Writing 370

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

FEBRUARY 5, 2024

Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Shift Communications

MAY 16, 2023

And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. But to this PR guy, the rise of generative AI is more about the excitement around seeing an entirely new industry evolve — and by many accounts the generative AI market is getting crowded already.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Shift Communications

MAY 16, 2023

And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. But to this PR guy, the rise of generative AI is more about the excitement around seeing an entirely new industry evolve — and by many accounts the generative AI market is getting crowded already.

Company 78

Company Technology Privacy Guidelines 78

Flack's Revenge

JANUARY 17, 2019

And: what do the strides mean for things like privacy and jobs? It sounded like a big, scary number with vast implications for the global labor market and living standards. AI and bots power a growing number of marketing tasks. It all seemed a little freakish, and begged the questions: where is this all going?

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Your top people need to build their reputational firewalls and also be educated about how their online activity can impact the business. –John.

Reputation 44

Reputation Policies Web Employee 44

Stephen Waddington

OCTOBER 9, 2018

It has commoditised almost all aspects of product marketing including product, price, proposition and service. Authenticity has become an overused word modern marketing but it’s a critical value for a modern brand seeking to build trust with its stakeholders. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109

Brand Branding Privacy Hotels 109

Presspage

NOVEMBER 29, 2023

This makes the technology market a very exciting space: who would have thought, five years ago, that we could let AI help us draft replies to inquiring journalists today ? Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind.

System 78

System Software Technology Privacy 78

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information. Practical steps for marketing professionals.

Marketing 69

Marketing Data Privacy Policies 69

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Mark My Words

JULY 28, 2020

The invasion of privacy complaint, which was filed in L.A. Prince Harry and Meghan Markle have launched a lawsuit against unnamed paparazzi who have allegedly used drones to photograph their 14-month-old son Archie at home in Los Angeles. It doesn’t matter to them if the British media is selling this story of this mad, sad couple.

Privacy 60

Privacy Community Reputation Strategy 60

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. A scandal like a privacy breach? Seize the stage at conferences. At that point, he or she can be offered to key media for comment on relevant news of the day.

Leadership 149

Leadership B2B Tools Conference 149

David PR Group

JUNE 8, 2017

And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. After sharing these statistics, I then explained to the college administrators that we need to educate students about the dos and don’ts of online reputation. Do build a reputational firewall. Be a good citizen.

Privacy 66

Privacy Reputation Google Engineering 66

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Make securing patient data a priority. Consider cost transparency for patients.

Communications 60

Communications Insurance Insurance Privacy 60

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Or perhaps the vendor has gone on to conquer new markets and launch different offerings – then, the original IP may be less relevant. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

David PR Group

SEPTEMBER 10, 2018

Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. SecureDrop and old-fashioned postal mail are the most common, but here are a few options: Consider encrypted email.

Software 81

Software Privacy Fashion Groups 81

David PR Group

SEPTEMBER 11, 2014

With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems. Marketers also say it’s a way for friends at a crowded outdoor event, like a concert, to communicate even if the mobile grid is overwhelmed. Let me know.

Trends 59

Trends Privacy Web Reputation 59

Mark My Words

JULY 16, 2014

The debate on privacy and press regulation pre-hacking was defeating. For years the tabloid press has made its reputation on “exclusives” involving celebrities’ private lives. Driven by market forces, stars frequently exploit private happiness for financial return discarding all common sense. But whisper it.

Privacy 68

Privacy Media Financial Reputation 68

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Dave Oates: Yeah.

Data 60

Data Privacy System Crisis Communications 60

David PR Group

OCTOBER 12, 2016

Respect copyright, privacy, fair use and other laws. All employees should be aware of copyright, privacy and fair use laws, particularly when publishing on behalf of a company. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online. –John.

Policies 40

Policies Social Media Handbook Guidelines 40