Shift Communications

MAY 16, 2023

And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. But to this PR guy, the rise of generative AI is more about the excitement around seeing an entirely new industry evolve — and by many accounts the generative AI market is getting crowded already.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? . Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

David PR Group

JUNE 2, 2014

” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. In the meantime, you are still stuck calling those of us in reputation management to help with your online issues. www.davidpr.com. Author: John P.

Google 40

Google Policies Reputation Crisis Communications 40

PR in High Definition

AUGUST 29, 2017

Fake news has already caused havoc in the political sphere and causes reputational damage. Community management is very separate from social media marketing – it’s all about what happens beyond your social media publishing and positive engagement. Squashing fake news is much like reacting to a crisis for your brand.

Reputation 54

Reputation Brand Branding Reddit 54

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

While the impact of negative PR in a crisis can occasionally be shown to impact the business, both Key and Spitzer cited data as to how little impact an actual press release or campaign actually has. When we do market mix modeling and include PR, the value of PR is far higher than anyone imagines. But they don’t show causality.

Analytics 40

Analytics Crisis Data Measurement 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. If a company speaks before it has all the information, it risks inflaming the crisis, or, worse, inviting legal liability. Silence was a reasonable tactic here. When you don’t have all the facts.

SEO 227

SEO Privacy Crisis Crisis Management 227

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. The post Why Marketing Pros Should Care About the Dark Web appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Web 40

Web Marketing Engineering Reputation 40

David PR Group

MAY 31, 2017

Respect copyright, privacy, fair use and other laws. I even published a sample version in How to Protect (Or Destroy) Your Reputation Online. The post Social media policies in order after “covfefe” kerfuffle and Kathy Griffin photos appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Policies 71

Policies Social Media Media Privacy 71

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. “I Source: Flickr ). #5

Brand 48

Brand Branding Crisis Social Media 48