How to be more sophisticated in your privacy messaging

PR Daily

Privacy and data security are among the top challenges facing comms pros in the months ahead. With 70% of market share through its browser google Chrome, Google’s move to retire third-party cookies is a significant loss for advertisers. Privacy requests and preferences.

How to adapt strategies to the latest data privacy trends

PR Daily

With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes. Apple has tweaked how it allows apps on its phones to track user data—a change that is roiling the digital ad and marketing industry.

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How to balance personalization and privacy in communications

PR Daily

Marketing and advertising execs know this all too well, but the road to achieving this is riddled with speed bumps and obstacles. Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. If the company is successful in making the changes, it could upend how brand managers, marketers and PR pros interact online. In a blog post , he added that as he thought about the future of the internet, “I believe a privacy-focused communications platform will become even more important than today’s open platforms.”. Then there’s the fact that Facebook’s privacy promises have historically been broken.

New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place. The post New web privacy laws and the Crisis PR issues that can arise from them.

Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Thought Leadership branding Brands data privacy

As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

The post As privacy concerns increasingly lead to brand disengagement, marketers need solutions appeared first on Agility PR Solutions.

4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

We have always built privacy features into our products and provided robust controls for location data. What it means: The lawsuit represents the latest bipartisan efforts to hold tech companies accountable for their data privacy practices.

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

PR Daily

Proton Mail walks back some of its brashest claims on privacy. After the company complied with a request from European authorities to hand over a user’s IP address and other information, critics claimed that the company’s tough stance on user privacy was just corporate bluster.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Privacy Policy

wiredPRworks

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Childrens Online Privacy Protection Act Compliance.

Tightening privacy laws presenting challenges to online marketers

Agility PR Solutions

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. Marketing Public Relations marketing

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

A new survey from Go Verizon found that 81% of people are more concerned about their privacy on social media than they were last year. Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. The post Brands lacking a privacy-first culture risk losing customer trust appeared first on Agility PR Solutions.

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

Apple wants to solve digital advertising’s “creepy” problem by making it harder for marketers to track individuals online. However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Apple asserts that it can protect privacy while still offering marketers valuable feedback on their campaigns. Privacy Preserving Ad Click Attribution has three steps: Store ad clicks. Eg: Profits > Privacy.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

A recent study by Morning Consult found that 86% of those surveyed believe protecting customer’s data privacy and security is a top driver of trust for consumers looking to shop online, equally as important as whether the business is reliable or dependable, or a good value for the price.

Study: Privacy important, but not expected

PR Daily

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros. Despite the low expectation of privacy, 91 percent say they haven’t changed the way they use their phones or the Internet in order to keep their information private.

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

A report from Morning Consult reveals that the highest emotional driver of brand trust for consumers is whether the company respects and protects the customer’s data, privacy and security, which respondents rated with a net importance score of 74.

Spotify responds to backlash over privacy policy

PR Daily

Privacy super impt. It reads, in part: In our new privacy policy, we indicated that we may ask your permission to access new types of information, including photos, mobile device location, voice controls, and your contacts. Ek promised that the company would update the privacy policy in the coming weeks to address the biggest concerns around the app. It’s a permission-based tech economy when it comes to marketing and engaging in mobile.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Twitter introduces data ‘Privacy Center’.

PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary

Agility PR Solutions

The post PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary appeared first on Agility PR Solutions. Marketing Public Relations marketingGDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S.

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines

PR Daily

Buzzfeed reports that it has found President Joe Biden’s account on peer-to-peer money transfer app Venmo after ten minutes of searching, revealing a web of the president’s personal transactions that create major national security privacy concerns for the popular app.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

” Remember to partner with your marketing and ad teams to better understand what insights can be revealed from these tests. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool.

Privacy is retail’s next regulatory and competitive frontier—what brands must know

Agility PR Solutions

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […]. The post Privacy is retail’s next regulatory and competitive frontier—what brands must know appeared first on Agility PR Solutions.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy.

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. The post Apple CEO Tim Cook defends privacy updates, U.S. Also: U.S.

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond. CNBC reported : The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website. The sign sends viewers to a URL where Apple elaborates on its privacy bona fides. It writes: At Apple, we believe privacy is a fundamental human right. link] #ces #privacy #iot.

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Communicators will need to answer privacy concerns around vaccine passport data. CNN reports: Chief among the privacy fears is the question of whether location or medical data will be collected and stored and who will have access to that information.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Good morning PR pros: The unemployment rate has dropped to its lowest mark in 50 years, so why isn’t the market looking better? Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. The post Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle appeared first on PR Daily.

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

Ford outshone other World Emoji Day marketing efforts by revealing it was behind the upcoming pickup-truck emoji, slated to arrive in June 2020. 3 ways PR and marketing pros can use emojis to up your Twitter game. FaceApp defends privacy record. An app that uses AI to edit users’ selfies has gone viral again , prompting a rash of privacy concerns and an official response from the company. In a pro-privacy move, Apple would limit marketers’ tracking ability.

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Twitter scrambles to protect privacy, and YouTube cracks down on fake news. In a blog post, Twitter wrote : Protecting the privacy and safety of the people who use Twitter is our number one priority and we remain focused on stopping abuse of Twitter’s API as quickly as possible.

5 Questions with Mark Cuban About Online Privacy

David PR Group

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank , takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately. We take privacy seriously.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

Clubhouse scrutinized for privacy and security concerns. Concerns over Clubhouse’s privacy vulnerabilities and its policies have been growing among the app’s critics and those concerned with how their data is being used online.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

6 crucial digital marketing trends to follow

PR Daily

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques. Digital marketing is filled with opportunities for brands with the right mindset and technology. Data privacy.

Trends 151

How behavioral marketing affects PR playbooks

PR Daily

Behavioral marketing aims to address that problem. What is behavioral marketing? Put simply, behavioral marketing is when a marketer targets leads or customers based on actions they take, rather than just the pages they view. Why does behavioral marketing matter?