Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 122

Communications Crisis Internal International 122

Cision

APRIL 30, 2015

If you are a web designer, offer to build or redesign the charity’s website. That event is soon to be featured in one of our area’s top “luxury” magazines. Need tips for pitching the media? Get 10 do’s and don’ts of media pitching from our free tip sheet now! Contribute your expertise. So now what?

Communications 120

Communications Real Estate Local Community 120

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You may notice a sharp increase in web visitors or your store may get a lot busier than it has been. But a distribution service can take care of the pitching for you.

Media 105

Media SEO Newspapers Pitching 105

Shift Communications

NOVEMBER 10, 2016

Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. For example, it is unlikely that a clinical specialty magazine will cover you on launch day whereas a news-focused mobile health site will likely want an embargoed preview before launch.

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

AUGUST 27, 2019

Just look at your web analytics for any given month. Yes, The Furrow, the long-time magazine published by John Deere, is a classic example, but this is an exception. Campaigns start and end and while they might generate awareness, leads and even sales, they typically do not build an audience.

Content Marketing 87

Content Marketing Marketing B2B Web 87

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

NOVEMBER 2, 2020

In my 26 years at SAE, I eventually became Editor of SAE Off-Highway Engineering, then Editor of SAE’s flagship magazine Automotive Engineering International, and then Editorial Director for SAE’s entire magazines portfolio. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 57

Meeting Automotive Mobile Transportation 57

Critical Mention

MARCH 12, 2018

Want to be in holiday issues of popular magazines? Better start pitching EARLY, say in July. We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. Some of the purposes of a press release include: Sharing information about your company.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? A new Web site?

Pitching 40

Pitching Construction Exercises Retail 40

Beyond PR

MAY 16, 2016

She joins Rodale’s top magazines and online resources after working as the executive editor at Reader’s Digest where she was part of the team that transformed RD to digital versions. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. He takes over for Heidi Moore who moved on in April.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. We are launching MAGAZINE NAME whose cover features Supermodel NAME A. IMAGE For Immediate Release or to RSVP and attend the event Please Contact: NAME CEO- COMPANY NAME PHONE EMAIL WEB MEDIA ALERT! More to come.

Pitching 40

Pitching Fashion Print Web 40

Frederik Vincx

OCTOBER 27, 2015

The days of scouring the colophons of magazines for influencer contact details are gone. This info might be handy to pitch influencers your related story. Norbert scours the web and returns the email address. That’s why it’s important to build up a relationship before pitching. Making coverage books.

Google 60

Google Software Analytics Pitching 60

Waxing UnLyrical

FEBRUARY 20, 2013

Not pitch stories. Now, as Cutter recaps on Tech in Asia, “Deleting a post generally entails bribing either a management-level worker at the web portal you want to delete the article from or bribing a government or police official who can then send a deletion order to the web portal.” Not (just) search engines.

Government 109

Government Reputation Web Corporate 109

Prohibition

FEBRUARY 14, 2023

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests.

Strategy 62

Strategy Brand Branding Technology 62

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. Embrace the Web! So, let us pitch! and it does nothing BAD to you except maybe effect deep-seated carpal tunnel syndrome.

Newspapers 41

Newspapers Web Airlines Print 41

Bad Pitch Blog

SEPTEMBER 10, 2009

The Bad Pitch Blog is pleased to leak announce tell you that Peter Shankman’s crowd sourcing secret weapon, Help a Reporter Out ( HARO ), has retained RLM Public Relations as their public relations agency of record. Bad Pitch Blog co-author, Richard Laermer , is RLM PR’s CEO. How many Web 2.0

Publicity 40

Publicity Pitching Web Facebook 40

Bad Pitch Blog

MARCH 25, 2010

Sure the business model doesn''t support a VP picking up the phone and pitching Michael Arrington (go ahead.call him on the phone, send him a hand-written letter. Good Pitch (Job) Hunting More than a few entry-level employees know more about media relations than they realize. And if you replace cover letter with pitch?

Media Relations 41

Media Relations Media Pitching Web 41

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. How was she going to make it rain? Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Bad Pitch Blog

APRIL 9, 2006

An all too familiar Web fever is upon us. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Read more about source filing in "Full Frontal PR."

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. If using other sources, does it add substantial value and originality? So, take them as such.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 176

Survey Marketing B2B Study 176

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

MAY 17, 2021

By late 1979 I’d secured a position as managing editor of a Chilton magazine called Fleet Specialist , which dealt with truck sales and aftermarket parts and service, and that was my start in truck trade magazines. What advice do you have for PR people that want to pitch you? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. It may be a literal space like a billboard or a section of a newspaper or magazine page. PR Tips How To Pitch to a Publication. You’re getting straight to the point.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines grab the reader’s interest – Next time you’re in the checkout line at the grocery store, take a look at the magazine covers. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Rock the Status Quo

FEBRUARY 3, 2015

We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch. Today most of our clients are web-based companies, and many are startups. If so, what do you love/hate about it?

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. PPC/display ads: 20%. Analysis: The low marks for retargeting was surprising.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. BPB: What in your opinion is the difference between a pitch and PR spam? BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43