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Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262
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Content Promotion: The New Digital Frontier for PR Professionals

Prowly

Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]. The post Content Promotion: The New Digital Frontier for PR Professionals appeared first on Prowly Magazine.

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Fortune Magazine Bites the Hand that Curates

Flack's Revenge

A tangled Web indeed, the irony is thick. You have a social network that is, by some measures, the most influential business publisher. You have editors pitching the social networks, like PR flacks, and at least one very influential editor calling branded content propaganda. In the News PR Uncategorized'

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Produce posts like magazine stories. As a teenager and college kid, ESPN the Magazine was one of my favorite magazines. Sure, I loved sports, but it was the layout and format of the magazine I loved. Second thing you notice is the embedded graphics (a few grafs down)–just like a magazine story! Their loves.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. My argument is very simple - you can develop a software or buy any media around the world and flood it with advertisements, but today you can't do anything without properly structuring the content.

Meeting 98
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The Pros and Cons of Using Google News as a PR Strategy

Prowly

Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. This is one reason why SEO can be challenging and at times frustrating.

Google 128