Cision

JANUARY 15, 2016

Consider scaling your brand journalism strategy like HSBC. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Once you’ve established goals for your brand journalism strategy, think about how you’d like to get your stories out to the world.

Journalism 120

Journalism Strategy Brand Branding 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. I was stunned when so many postcards started coming back in the mail, and I scrambled to print more so I could essentially leave them everywhere I went. I am both excited and honored to speak at ICON 2023.

Community 164

Community Exercises Print Writing 164

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 86

Consumer Travel Local Community 86

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Which students at your local college or university are already making the world a better place, and how are they doing it? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What are the main components of a successful PR strategy?

Communications 253

Communications Data Local Survey 253

PR Fuel

JANUARY 17, 2022

But for this to happen, you need a working PR distribution strategy. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Stay on Top of Your PR Distribution Strategy. Send Your Press Releases at the Right Time.

Radio 101

Radio Local Writing Newspapers 101

Stephen Waddington

FEBRUARY 12, 2021

One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Have you been recommending a change in strategy regarding social media? He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Bad Pitch Blog

AUGUST 7, 2012

But as you build your media relations strategy, keep in mind that proof comes in various forms and is needed at various stages of your pitch. Similarly, if you''re media relations strategy expects to take something from unknown to being featured in national media right away? That strategy is probably a gimcrack.

Pitching 67

Pitching Strategy Local Banking 67

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Localizing the Spotify “Wrapped” campaign. ?Examples

Consumer 78

Consumer Measurement Local Data 78

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Perhaps the client seeks to change public opinions, perceptions or behavior; to create or reposition a brand; to counter previous bad press or to correct factual errors.

Media Training 180

Media Training Training Interviews Media 180

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

Communications 185

Communications Crisis System Healthcare 185

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! That’s not going to happen with an ad running on Facebook.

Real Estate 52

Real Estate Publicity Television Radio 52

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. This can include product reviews, interviews, or features in food publications, both online and in print. Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

JANUARY 25, 2016

At his recent Cision webinar, “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi outlined the reasons why brands aren’t reaching their audiences, what to focus on when creating content and how to design a strategy to reach goals. One day Andy bought a few chickens at a local farmer’s market.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Neiman Labs suggests strategies to counter misinformation include downranking, editorial panels, labelling and removal.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. million donated to national and local charities. The company goes one step further by consistently tweeting what others say about its productions rather than putting out straight press announcements.

Brand 160

Brand Branding Film Internal 160

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. At the end of the day, strategy trumps tactics for building long term value. What could we have done better?

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 147

Employee Print Writing Survey 147

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Cision

MARCH 24, 2017

What are the main components of a successful PR strategy? How do analytics drive PR strategy? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Every great story is about people, whether it’s the president or the person next door.

Enterprise 227

Enterprise Agency Radio Fashion 227

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off.

Case Study 131

Case Study Wireless Company Local 131

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

5W PR

MAY 20, 2020

Podcasts, print advertising, or paid influencers? 2 – Local man discovers answer to lifelong problem. How does the target audience get their information, and what platform is most likely to convey it in the right way at the right time? Traditional media? Social media? Digital platforms? A combination of any or all of these?

Measurement 88

Measurement Print Local Social Media 88