5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

APRIL 17, 2020

Nice to see a local company doing that here in Minnesota. If you have ever met Braham Akradi, you’re not surprised by the message he shared on his web site (and on the Life Time LinkedIn page) in March about the urgency to get back to some kind of “new normal” and to set a date. Very transparent. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.

Meeting 98

Meeting Media Training Automotive 98

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment. These web-based platforms combine project management tools with a calendar. This is a growing segment has developed out of the market for social media management.

Tools 203

Tools Web Banking Wikipedia 203

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Brands need to optimize their products, locations and content for consumers to find them via voice: 80% of users search via voice for product and service information, and 70% search for local business information.

Hotels 138

Hotels Travel Privacy Engineering 138

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 88

Trends Marketing Mobile Web 88

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. The Keyword Planner is paramount to determine what your target market is searching for.

SEO 211

SEO Tools Engineering Google 211

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

PR 20/20

APRIL 14, 2020

Time to hit refresh; the world of web design is changing. That’s a lot of pressure on marketers (and developers) to create and maintain the ideal user experience. That’s a lot of pressure on marketers (and developers) to create and maintain the ideal user experience. And it’s clear that other marketers agree. Code alerts.

Enterprise 115

Enterprise Web Software SEO 115

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market. Facebook, fake news and BBC under pressure Good news is hard to find.

Print 115

Print Media Newspapers Local 115

Solo PR Pro

FEBRUARY 15, 2022

There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Like any communications or marketing effort, you must first set smart goals. That’s just matching you to an algorithm. It lacks authenticity and doesn’t create value. 4 steps to a fabulous influencer campaign.

Small Business 99

Small Business Web Nonprofit Resources 99

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Prakkypedia

SEPTEMBER 3, 2019

I’m regularly amazed by the number of agencies serving the local market, many with their own specialities and niche. It’s a marketing ploy, most certainly. You offer social media management and web services? I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more.

Agency 109

Agency Web Local Social Media 109

NewsWhip

NOVEMBER 24, 2021

To get into the spirit of Thanksgiving we decided to look at the kinds of foods that have sparked public interest on the web, Facebook, and Instagram. Local publishers wrote the most about Reese’s, with Fox 5 Atlanta garnering the most attention to its article, totaling 24k engagements.

Instagram 78

Instagram Facebook Local Video 78

Cision

APRIL 30, 2015

If you are a web designer, offer to build or redesign the charity’s website. Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! If you own a painting business, find a charity that builds or repairs homes for the needy.

Communications 120

Communications Real Estate Local Community 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” It feels like the definition of integrated is moving to a business term vs. marketing one. It feels like the definition of integrated is moving to a business term vs. marketing one. The mobile web is not coming , it’s here. Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Advertising 133

Advertising Advertising Real Estate Travel 133

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load.

Report 81

Report YouTube Privacy Web 81

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. The supply side (marketers, publishers, apps, platforms) should heed what works for users.

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Technology 198